01Overview
Job Description
Why Ideosphere:
Ideosphere is a brand strategy and communication firm that believes in the power of intentional, relevant, and purposeful communication. We champion the belief that effective communication creates great possibilities and empowers our clients to achieve their goals. If this excites you, read on!
What in Ideosphere
A customer facing profile to develop and implement effective social media strategies. An account executive should have the ability to understand and analyse the key client and market insights with a brand lens and ownership and translate that in to social media content in form of campaigns, posts, ads, influencers strategy, and cross-medium proliferation. S/he is responsible for creating, planning, developing, implementing and maintaining a consistent, engaging, and effective social media presence for clients that aligns with their brand values. Their duties include developing and executing content calendars, cultivating social media communities, and tracking social media metrics.
Values Expected Within Ideosphere
Empathy I will seek to understand the point of view of the other person
Integrity I will do what I commit; if I am unable to deliver, I will inform and realign
Ownership I will take equal ownership of success and failure equally
Respect peoples opinions based on facts and validations, with limited biases. Listening to different points of view to make a fair judgement of the situation and requirement of the outcomes of the company
Job Responsibilities
Planning
With the support of the Account Manager, understand the client requirements and deliverables for the proposed marketing and communication strategy and execute to meet the KPIs
Plan and briefing of work management across the mediums and teams and partners
Establish clarity in communication and briefing amongst clients, partners, and the team members at the initial level for minimum miscommunication
Execution
Creating effective social media marketing campaigns
Developing and executing content calendars
Creating and nurturing social media communities
Staying updated about the latest social media trends
Tracking useful social media metrics
Plan and suggest paid social media promotions for brand engagement
Anaylzing impact of paid marketing on campaign
Ability to craft engaging content
Ability to create effective social media marketing strategies and campaigns
Identify influencers and possible integration with them
Job Requirements
Excellent writing and speaking communication skills
Create and publish engaging content across various social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Monitor and analyse the companys social media performance, track key metrics, and make recommendations to optimize performance.
Work closely with the Marketing and Communications team to develop social media campaigns that drive brand awareness, engagement, and leads in accordance with larger marketing framework of the client
Manage social media advertising campaigns, including budget management, audience targeting, and ad creative development.
Respond to customer inquiries and comments on social media in a timely and professional manner.
Ability to multitask, be solution oriented and operate with team in a fast-paced environment while maintaining strong attention to detail
Ability to manage multiple projects
Disciplined with time and commitments
Solution oriented and rational decision maker
Ability to take and give feedback rationally
Prioritization of tasks
Ability to grasp aligned sector/s
Bachelors/Masters in marketing, communication, business or other relevant field
CTC Range
INR 600,000-INR 750,000 .
