01Overview
About Noise
Founded in 2014 by Amit Khatri and Gaurav Khatri, Noise began with a mission to democratize connected technology for every Indian.
Today, Noise is India's #1 smartwatch brand with more than 40 million users, an expanding ecosystem of smart wearables, and Bose as a strategic investor.
We're building products that millions rely on every day and we're looking for people who want to define what the next generation of connected consumer technology looks like.
The mission
India is the world's most compelling health-tech market right now.
Your job is to build the app that meets people where they are and nudges them, delightfully, toward where they could be.
Not a feature list.
Not a dashboard.
A companion.
One they come back to tomorrow.
The problems worth solving
This is what makes the role genuinely hard and genuinely interesting.
The cold-start problem for health data
Habit formation in a low-trust environment
Making health data mean something
India-specific health context
Delight as a retention mechanic, not a cosmetic
What you'll own
You'll lead product for the entire NoiseFit app not a slice of it. That means:
Core Experience
End-to-end app experience across health, fitness, wellness, engagement and connected-device features.
Activation and onboarding the first seven days that determine whether a user stays.
Daily habit loopsthe features and nudges that bring someone back every morning.
Health intelligence layerturning raw sensor data into insights users can actually act upon.
AI/ML-driven personalization through contextual coaching, adaptive goals and smarter recommendations.
Growth & Business
Retention architecture including streaks, challenges, community and reward systems.
Monetization opportunities including subscriptions, premium experiences and ecosystem partnerships.
Experimentation culture through A/B testing, funnel analysis and rapid iteration.
Device-to-app experience connecting what happens on the wrist with what happens on the phone.
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