Aditya Birla Housing Finance /ASM/ Noida

Sales Strategy & Execution Develop and implement region-specific sales strategies to achieve business targets for affordable housing loans. Monitor and manage the performance of branches and field sales teams. Drive lead generation, conversions, and cross-selling of other financial products. Team Management Recruit, train, and lead a team of Area Sales Managers (ASMs), Branch Managers, and Direct Sales Executives (DSEs). Conduct regular performance reviews and coaching sessions. Foster a high-performance culture through motivation and goal setting. Market & Channel Development Identify and develop new markets, affordable housing projects, and partnerships. Establish and grow relationships with developers, DSAs, connectors, and other channel partners. Monitor market trends and competitor activities to inform business strategy. Operations & Risk Management Ensure adherence to credit, risk, and documentation processes across the region. Collaborate with the credit and operations team for seamless disbursement and turnaround times. Minimize NPAs through proactive risk identification and resolution. Compliance & Reporting Ensure compliance with company policies, regulatory guidelines (including NHB/RBI norms), and audit requirements. Provide regular updates and reports to senior management on sales performance, market feedback, and operational issues. Key

Education: Graduate in any discipline; MBA preferred. Experience: 812 years of sales experience in housing finance, preferably in affordable housing loans, with at least 35 years in a regional leadership role. Skills: Strong leadership and team management skills. Excellent knowledge of the affordable housing finance segment. Strong interpersonal and negotiation skills. Ability to analyze data and take strategic decisions. Fluency in regional languages is a plus. Performance Metrics: Achievement of regional sales targets. Growth in branch productivity and market penetration. Channel partner expansion and engagement. Delinquency and NPA management. Employee retention and performance. .