01Overview
We are looking for a
results-driven Adobe Customer Journey Analytics (CJA) Specialist to join our
growing data and analytics team in Coimbatore. In this role, you will own the
full analytics lifecycle from platform architecture and data modelling through
to insight delivery enabling marketing and business teams to make confident,
data-led decisions.
You will partner closely with
marketing, product, and technology stakeholders to translate complex
cross-channel customer behaviours into clear, actionable intelligence. If you
thrive at the intersection of data engineering, analytics, and business storytelling,
this is your opportunity to make a significant impact.
Data Modelling
& Platform Architecture
Design and maintain robust schemas, datasets, and data
views within Adobe Experience Platform (AEP) to support scalable, high-quality
analytics.
Build, configure, and manage CJA connections and data
pipelines, ensuring seamless ingestion from multiple data sources.
Define calculated metrics, derived dimensions, and
custom attribution models aligned to business goals.
Strong understanding of customer lifecycle and journey
mapping techniques
Lead data architecture reviews and recommend
improvements to platform configuration for performance and reliability.
Analytics,
Reporting & Insight Generation
Design and publish self-service dashboards and reports
in CJA Analysis Workspace, tailored to specific business KPIs and stakeholder
audiences.
Conduct deep-dive analysis of cross-channel customer
journeys to identify friction points, drop-offs, and conversion opportunities.
Analyse customer behaviour across multiple channels
(web, mobile, CRM, offline touchpoints)
Translate analytical findings into prioritised,
actionable recommendations with clear business impact.
Establish regular reporting cadences and
executive-level insight briefs.
Data
Governance & Quality Assurance
Define and enforce data quality standards, validation
rules, and documentation practices across all analytics assets.
Implement monitoring frameworks to proactively detect
data anomalies and schema drift.
Maintain a data dictionary and ensure consistent
taxonomy across teams and platforms.
Stakeholder
Collaboration & Enablement
Engage directly with marketing, product, and operations
teams to gather analytics requirements and translate them into technical
solutions.
Present findings and strategic recommendations in a
concise, decision-ready format to senior stakeholders.
Coach and upskill business users on CJA self-service
capabilities to drive adoption and data literacy.
RequirementsTechnical Skills
Proficiency Expected
Adobe Customer Journey Analytics (CJA)
Expert 3+ years hands-on
Adobe Experience Platform (AEP)
Advanced data ingestion & schema design
XDM Schema Design & Identity Resolution
Advanced
SQL & Data Analysis
Advanced complex queries, aggregations
Data Modeling & Attribution
Proficient multi-touch models
Dashboard & Visualization Design
Proficient Analysis Workspace
Stakeholder Communication
Strong written & verbal
Data Governance Practices
Familiar GDPR/PDPA awareness a plus
Nice to Have
Experience with Adobe Analytics and migration to CJA.
Familiarity with Python or R for advanced statistical
analysis.
Familiarity with CRM systems.
Exposure to Real-Time Customer Data Platform (RT-CDP)
or Adobe Target.
Adobe certifications in Experience Platform or
Analytics.
Benefits Work with a modern Adobe Experience Cloud stack at
enterprise scale.
Influence data strategy and analytics maturity across
the organization.
Collaborative, cross-functional team with a strong
learning culture.
Competitive compensation, flexible working, and clear
career progression. .
