01Responsibilities
Manage marketing objectives for a specified client portfolio, leading Agile Campaign Teams to drive growth, responsible for lead generation and business outcomes such as revenues and profitsManage and monitor account growth through implementing campaign solutions; build campaigns for customers, monitor and optimize for performance to work towards customer marketing objectivesDevelop deep understanding of product and propose relevant cross-channel journeys based on experience, inputs of stakeholders and benchmarksDrive analytics and data science to ensure delivery of product specific campaign goals, relevance to customersDefine audiences based on analytics to deliver personalized offers, content and conversationsManage a team of executives and analysts to deliver the campaignsCreate, maintain, and conduct analytics reporting across multiple platforms & extract key insights for future campaign development and go-to-market strategiesMonitor campaign performance regularly and take calls modifying marketing journeys; share performance reports periodically with the CMO, personalization head
Educational Qualifications:
Graduate Any
Post Graduate - Any MBA
Experience:
Minimum of 10+Years .
