01Responsibilities
- Gain an in-depth knowledge of a client's website architecture, online business model, and online marketing strategy
- Help narrow down problem statements for the client through research of client website, financial reports, client interviews and industry insights
- Help Prioritize issues, use cases and analysis based on impact and feasibility.
- Make recommendations based on analysis and industry driver to impact customers digital strategy
- Gather, document and help form/guide client business requirements, key performance indicators and other functional requirements
- Support internal technical consultants, client's developers and third parties throughout the implementation process from a business perspective
- Support clients in their reporting, dash-boarding and ad-hoc analysis requirements
- Use web analytics tools like Adobe Analytics, Google Analytics (GA4) , Adobe Target, Optimizely and other tools like Excel to derive insights out of omni-channel digital data based on clients reporting, testing, personalization & ad-hoc analysis requirements
- Identify customer pain points and ideation for improving user engagement on digital channels
- Identify key business impacting use cases, prioritize them and build a roadmap of the use cases. and also support to set up campaigns using the Target tool.
- Build detailed wireframes and manage their creative production in order to accomplish testing goals
- Chalk out analytics maturity phases and help clients to move up their analytics maturity curve, thus maximizing the value from Web Analytics tools
- Should be adept with Microsoft Office suite for creating and communicating the analyses/strategies to the client
- Should be the primary business owner of Digital Analytics & Optimization implementation across different customer touchpoints
- Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
- Manage multiple client engagements simultaneously
- Manage customer expectations appropriately and keep projects on schedule and within scope
- Become an expert in the use of Adobe/Google products and the methods by which they can be used to effectively optimize online businesses
- Work to educate clients on the best practices in relation to their specific industry and key business requirements
- Keep accurate daily records of client billable time
Additional
02Responsibilities
- Act as the business owner and key strategic consultant for the clients
- Innovate with different approaches for business analysis and should not hesitate to explore new and challenging areas like using advanced analytics to solve customers unique problems
- Support additional team members by mentoring and teaching
- Work closely with the technical consultants to ensure implementation best practices are followed and optimize the implementation, if needed.
Required Skills & Must haves
- 6-8 years of relevant experience working in web analytics and testing/personalization workstreams or related field with a strong business focus
- Strong expertise and experience in Optimizely/Adobe target and Google Analytics (GA4)
- Solid understanding of online marketing, tools and related digital technologies
- Good understanding of personalization and optimization programs on digital channels (primarily websites, mobile apps)
- Have sound logical reasoning and exploratory data analysis skills. Should be adept with web analytics tools for advanced reporting, monitoring, dash-boarding, advanced analytics to solve business problems
- A good understanding of other analysis tools like Excel
- Solid understanding of general/digital business models, concepts and strategies specific to some/all of .
