01Overview
Job Description:
Media & Marketing Head
Location: Noida, Sector 63
Experience: 610 Years
Salary: Best in Industry
Industry: Real Estate | Retail | Shopping Mall | Digital Marketing
Employment Type: Full-Time
Job ID: OGHR-MMH-0726
Media & Marketing Head Jobs in Noida
Orbit Global HR Consultants LLP, one of India's leading Media, Marketing, Digital Marketing, and Executive Search Recruitment Agencies, is hiring a Media & Marketing Head for a prestigious real estate developer in Noida.
This is a leadership opportunity for an experienced marketing professional who can drive performance marketing, lead generation, digital branding, media planning, mall marketing, customer acquisition, and revenue growth.
The role owns the complete media and marketing function, including digital campaigns, branding, social media, on-ground activations, and marketing ROI, with direct responsibility for generating qualified leads and increasing mall footfall.
About the Role
As the Media & Marketing Head, you will be responsible for building and executing integrated marketing strategies for commercial real estate projects and retail destinations.
Working closely with senior leadership and the sales team, you will manage marketing budgets, agency partners, media planning, digital campaigns, performance marketing, and customer engagement while ensuring measurable business outcomes.
Key Responsibilities
Performance Marketing & Lead Generation
Develop and execute high-performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and property portals.
Drive qualified lead generation and reduce Cost per Lead (CPL).
Optimize campaign performance through A/B testing and analytics.
Manage media budgets and maximize marketing ROI.
Collaborate with sales teams to improve lead quality and conversion.
Brand Strategy & Digital Marketing
Develop integrated brand communication strategies.
Strengthen brand visibility across digital and offline channels.
Manage content marketing and brand storytelling.
Build impactful campaigns for commercial real estate and retail projects.
Ensure consistent brand messaging across all platforms.
Social Media Marketing
Lead marketing activities across:
Instagram
LinkedIn
Facebook
YouTube
X (Twitter)
Develop content calendars and engagement campaigns.
Manage influencer collaborations.
Increase customer engagement and brand awareness.
Mall Marketing & Footfall Generation
Develop marketing initiatives to increase mall footfall.
Plan promotional campaigns, seasonal events, and brand activations.
Build partnerships with retailers, brands, schools, RWAs, and local communities.
Execute experiential marketing programs.
Measure campaign effectiveness through visitor analytics and conversion metrics.
Media Planning & Agency Management
Manage media agencies, creative agencies, influencers, and marketing vendors.
Develop annual marketing calendars.
Plan ATL, BTL, Digital, Outdoor, and Print campaigns.
Monitor media performance and optimize investments.
Team Leadership
Build, mentor, and lead high-performing marketing teams.
Define KPIs and performance goals.
Conduct regular performance reviews.
Foster innovation and accountability within the team.
Marketing Analytics & Business Reporting
Track marketing KPIs and campaign performance.
Monitor:
Cost Per Lead (CPL)
Cost Per Site Visit
Cost Per Footfall
Return on Ad Spend (ROAS)
Lead Conversion
Revenue Attribution
Present business insights and marketing reports to leadership.
Profile Criteria
610 years of experience in Media, Marketing, Performance Marketing, Digital Marketing, or Brand Management.
Proven leadership experience managing marketing teams and agencies.
Strong expertise in digital marketing, lead generation, media buying, and marketing analytics.
Experience handling large marketing budgets and campaign planning.
Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline (MBA preferred).
Excellent communication, leadership, and strategic planning skills. .
