Area Sales Manager - Bhubaneswar, Odissa

Overview ASM is the first managerial role that is responsible for handling distributors ranging in scale & handles a team of customer executives on company payroll. ASM is responsible for coaching CEs to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor. ASM will be instrumental in resolving market challenges, growing business and ensuring smooth operations in each territory, within entitled discount budget. ASMs also works with marketing team, sales development team, revenue management and supply chain team to have correct go to market model, execute branding agendas, and ensure stock availability. Sec Value Achievement Vs. PlanTrade Spends within budgetExecution of Go-to-Market StrategySelling KRA - Range Selling, Order Cancellation Rate, %age outlet billedCoaching Team Responsibilities Strategy and AOP AOP target planning & tracking for CEs that are consistent with Unit planExecute necessary plans to consistently grow shares in each category as per planEnsure transparent communication to the field team including partners Managing discounts and distributor margins Setting up and Retiring DB channels and guide on standard operating procedures Market Share Improve market share by increasing net distribution and weighted distributionActivate brands - Pack wise & channel wise activities to improve Market ShareEnsure asset productivity and drive corporate/regional marketing agendaDevelop team capabilities to address channel partner stability related issuesUnderstand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotionsPossess high competition intelligence in constant monitoring of all competition Team Building Assess performance capability & providing development feedback to teamRecognize CEs on internal/external platforms Partner with Sales HR and drive Core People Processes across the team Own the frontline functional skill development and Development Action Plan Qualifications Knowledge 1. FMCG sales overview 2. Distribution Business 3. Computer Proficiency Excel, Word, PPT, Outlook 4. Local Language and English 5. ROI Understanding Skills 1. Negotiation 2. Communication 3. People management 4. Time Management 5. Critical Thinking 6. Analytical Ability 7. Problem Solving .