Area Sales Manager BIO & Imported Spirits (Off-Trade)

The Role We are looking for a self-driven Area Sales Manager to own the off-trade (retail) business for our BIO and imported spirits portfolio across Delhi, Haryana, and Chandigarh. You will build retail width, manage distributor relationships, and drive sell-out for allied brands. Key Responsibilities Drive sales and distribution of Whisky and BIO portfolio across off-trade retail in Delhi, Haryana, and Chandigarh Build and maintain strong relationships with distributors, wholesalers, and key retail outletsAchieve monthly volume and outlet coverage (WOD) targetsEnsure brand visibility shelf placement, planogram compliance, and POS execution at retailTrack competitor activity and report market intelligence to the sales headCoordinate on excise and regulatory requirements for BIO brands across statesManage secondary sales tracking and timely payment collection from trade partners SUVIRA SPIRITS | Confidential Hiring Document What We Are Looking For 3-8 years of experience in the Alcobev/spirits industry with direct exposure to BIO or imported brandsHands-on off-trade (retail) channel experienceWorking knowledge of the Delhi, Haryana, and/or Chandigarh retail liquor marketFamiliarity with excise processes, BIO brand registrations, and distributor managementSelf-starter who can operate independently with minimal hand-holdingGraduate in any discipline; MBA preferred but not mandatory .