01Key Responsibilities
The core purpose of this role is to show the business where and how to win by championing and being the voice of the consumer. You need to be able to anticipate business partner needs before they know they need them.
Identifying growth spots, future proofing the portfolio
Partnering with the Marketing team on Design Pack, Product and Proposition
Partnering on effective Deployment Price, Place and Promotion
Identify opportunities for each of the Ps to drive brand growth
An intimate understanding of business performance, priorities and cross functional needs
Proactive knowledge of hot spots and opportunities
Offer foresight rather than just insight
Gate keeping
Collaboration within CI community
Harnessing and being on top of category and brand related trends
Staying abreast with consumer trends
Leveraging all the tools and insights at our fingertips/ bringing everything together to land clear and concise story that ultimately drives business action
Managing CI budgets
Managing relationships across CI teams, agency partners, cross functional teams
Experience: Need 5+ years in a relevant role.
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