Assistant Manager Digital Marketing

Company Description Manorama Industries Limited is a global leader in specialty fats and oils, specializing in Cocoa Butter Equivalents (CBE) and tree-borne seed products such as Sal, Mango, Kokum, and Shea Butter. Established in 2005 and backed by over four decades of industry expertise, the company has built a robust geographic sourcing network across India and West Africa, ensuring stable supply and resilience against seasonal fluctuations. Manorama Industries Limited is recognized for its advanced quality processes, R&D capabilities, and technology-driven product development that meet diverse application needs. The company is also committed to social impact by empowering tribal women through self-help groups and promoting environmental sustainability with a focus on zero carbon emissions. This combination of innovation, reliability, and responsible business practices makes it a trusted partner in global markets. Role Description The Assistant Manager Digital Marketing is a full-time, on-site role based in Raipur. This role is responsible for planning and executing digital marketing campaigns to enhance brand visibility, support business growth, and drive qualified leads. Daily activities include managing social media channels, coordinating content creation, monitoring online brand presence, and optimizing campaigns across digital platforms. The Assistant Manager will analyze web and campaign performance data, prepare reports, and recommend improvements to maximize ROI. The role also involves collaborating with internal teams and external agencies, managing budgets, and staying updated on digital trends relevant to the specialty fats and oils industry. Qualifications Must be having Min 4 Years of Exp. Candidates should possess strong Digital Marketing and Marketing skills, including experience in developing and implementing integrated online campaigns. Candidates should possess Social Media Marketing skills, with hands-on experience in managing brand pages, content calendars, and engagement strategies. Candidates should possess Web Analytics skills, with the ability to interpret data from tools such as Google Analytics and generate actionable insights. Candidates should possess Lead Generation skills, including designing and optimizing campaigns to attract and convert prospective customers. Relevant qualifications such as a bachelors degree in Marketing, Business, Communications, or a related field. Strong written and verbal communication skills, attention to detail, and the ability to work collaboratively with cross-functional teams. Proficiency with common digital marketing tools and platforms (e.g., social media management tools, email marketing platforms, ad managers) is highly beneficial. Experience in B2B or industrial products marketing, especially in FMCG, food ingredients, or specialty chemicals, will be an advantage. .