01Overview
Position : Assistant Manager Visual Design & Video
Job Purpose:
We are looking for a creative and hands-on Graphic Design & Video Production to lead and execute the organisations visual communication across digital and offline channels.
The role requires strong capabilities in graphic design, video editing and motion graphics, along with practical knowledge of AI-enabled creative tools. The candidate should be comfortable translating business and marketing requirements into clear, engaging and brand-consistent communication suited to the financial services industry.
Principal Accountabilities:
Develop various internal and external static graphics and videos.Ensure all content aligns with the brands visual identity and communication strategy. Continuously explore new design trends and techniques to keep content fresh and engaging.Collaborate with marketing and communication teams to support various campaigns with creative assets.Uphold and enforce brand guidelines across all creative outputs.Provide guidance and support to internal teams on using brand assets correctly.
Key Responsibilities
Conceptualise and create high-quality visual communication for digital, social media, websites, performance marketing, internal communication and offline marketing requirements.Design marketing collaterals including social media creatives, digital banners, brochures, presentations, infographics, emailers, standees, posters and other brand assets.Conceptualise, edit and produce videos for product communication, corporate communication, customer education, social media, campaigns, events and internal communication.Create short-form video content such as reels, social videos, motion graphics, explainers and product videos.Develop storyboards, visual concepts and creative treatments based on marketing and business briefs.Ensure consistency of the organisations brand identity, visual language and design guidelines across all communication.Work closely with Brand & Comm SPOCs and to understand requirements and convert them into effective creative solutions.Handle multiple creative projects simultaneously while maintaining quality and meeting agreed timelines.Manage and coordinate with external creative agencies, production houses, photographers, printers and other vendors wherever required.Review and provide creative feedback to agency partners.Adapt master creatives into multiple formats, sizes and communication channels efficiently.Maintain an organised repository of brand assets, templates, photographs, videos and editable design files.AI & New-Age Creative Tools
Use Generative AI and AI-assisted design tools to improve creative ideation, image generation, image enhancement, background creation, concept visualisation and production efficiency.Experiment with AI-assisted video creation, editing, animation, voice, subtitles and other emerging creative applications where appropriate.Have working knowledge of tools/platforms such as Adobe Firefly, Canva AI/Magic Studio, Claude-design or similar AI-based creative tools.Use AI responsibly while ensuring that final creative output remains aligned with the organisations brand, copyright requirements, data confidentiality and internal approval processes.Keep abreast of developments in AI-driven design, video production and creative technology and identify relevant use cases for the organisation.
Key Competencies
Strong creative thinking and visual storytelling ability.Excellent attention to detail.Ability to understand business requirements and convert them into effective visual communication.Strong time and project management skills.Ability to manage multiple stakeholders and work within tight deadlines.Collaborative and receptive to feedback.Curious about new design trends, content formats and AI-powered creative technologies.Strong ownership mindset with the ability to work independently.
Skills and Knowledge
Technical Knowledge:
Adobe PhotoshopAdobe IllustratorAdobe InDesignAdobe Premiere ProAdobe After EffectsCanvaVideo editing and post-productionMotion graphics and basic animation (Good to have)Typography, colour theory, composition and visual hierarchyImage retouching and manipulationSocial media and digital advertising formatsPresentation designPrint-production requirementsWorking knowledge of photography, videography, lighting, sound editing or basic 3D tools will be an added advantage.
Ability to simplify financial products, features and processes into easy-to-understand visual communication.Understanding of the need for accuracy, clarity and responsible communication in the financial services sector.Ability to work within brand, legal and compliance requirements while maintaining creativity.Attention to detail such as disclaimers, product information, interest-rate communication, offer conditions and other mandatory elements in marketing creatives.Prior experience in BFSI, NBFC, FinTech, Banking, Insurance or another regulated industry .
