01Key Responsibilities
- Work with client for audience analytics practice from understanding requirements to campaign
execution and tracking.
- Analyze data from various marketing channels (digital, social media, paid campaigns) to identify
trends, opportunities, and areas for improvement.
- Develop and implement reports, dashboards, and key performance indicators (KPIs) to track the
effectiveness of clients marketing campaigns
- Serve as the main point of contact for all the client communication and become owners of a
particular industries.
- Collaborate with the clients marketing team to optimize campaigns, ensuring maximum return on
investment (ROI) and improved customer acquisition and retention, via PayU data solutions
- Use SQL and other database query languages to extract, manipulate, and analyze data from large
datasets, ensuring data accuracy and relevance
- Conduct deep-dive analysis to understand customer behavior, segmentation, and campaign
performance
- Identify growth opportunities within client portfolios and communicate them to the Client lead
- Work closely with PayU internal partners (e.g. Business and Technology teams) to design and
implement optimal solutions
Requirements and Skills to be successful in this role:
- 2+ years of experience as a Marketing Analyst or similar role.
- Undergraduate or graduate degree in a quantitative field; MBA is a plus.
- Should be an expert in Ad platforms and deep knowledge of campaign metrics and optimization
strategies
- Strong understanding of marketing metrics and KPIs, including Customer Acquisition Cost (CAC),
Return on Ad Spend (ROAS), and Lifetime Value (LTV)
- Strong experience with SQL. Python knowledge will be a plus.
- Excellent communication and stakeholder management skills and demonstrated focus for client /
customer satisfaction
- Detail oriented with strong organizational skills. Ability to function in a high volume setting with tight
deadlines
- High-energy individual with a go-getter instinct and positive attitude.
Our Commitment to Building A Diverse and Inclusive Workforce
As a global and multi-cultural organization with diverse PayU Indi
