Associate Director - Paid Media - Fresher

Associate Director - Paid Media Start Date Starts Immediately CTC (ANNUAL) Competitive salary Competitive salary Experience No experience required No experience required Apply By Not Provided Posted 4 days ago Fresher Job Be an early applicant About the job Position Summary We are looking for you - The, Performance Marketing Director has ultimate accountability for the effectiveness of the entire Performance Marketing team. As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilizes tech based buying and optimization tools to positively affect our clients ROI including search, display, social, mobile, local, Ecom and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and synergy between traditional and digital media and have the ability to build and scale an integrated team of performance practitioners. The Director is responsible for leading the Execution teams of a large enterprise clients performance marketing accounts towards stated client and company objectives. The Director will manage and direct Performance Media teams, including Group Heads, Operations Supervisors, Senior Manager, Manager and Executives. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media. Account Management Develops, manages, and monitors client service delivery executions of the assigned accounts Oversees process development and execution management Assures quality control of all media planning and implementation Enforces Best Practices Prepares and presents annual financial plans and human resources plans Performance Media Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and Ecom Coordinates efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations Participates in building and evolving the PM practice, vision and areas of expertise Understands and expands business prospects by having a thorough understanding of all the services provided by the agency. Team Leadership & Development Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients performance and business objectives Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members Conducts performance reviews and career path plans for direct reports Provide training in cross media planning to their direct reports and bellow teams Skills Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.) Strong written and verbal communication skills Strong organizational skills, detail-oriented and capable of multi-tasking Superb client relationship and management skills Proven problem solving skills and ability to think outside of the box Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills Provide timely and actionable feedback to the team to aid in their development and improvement Qualifications Education: Graduate/ Post Graduate Degree or related work experience Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred Google and Facebook Blueprint Certified Professional Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment About Interactive Avenues: Interactive Avenues, part of Omnicom Media, is Indias largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more. Our commitment to diversity .