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● Own and improve key website funnels, including Homepage, PLP, PDP, Search, Cart, and Checkout.
● Identify opportunities to improve conversion rates, user engagement, and customer experience.
● Drive SEO initiatives across technical SEO, on-page optimization, site architecture, and content recommendations.
● Work closely with engineering to implement SEO best practices, including indexing, structured data, Core Web Vitals, crawlability, and site performance.
● Analyze user behavior using GA4, Google Search Console, Microsoft Clarity, and other analytics tools.