01Responsibilities
Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, X, YouTube) to enhance brand visibility and engagement.Plan and manage brand campaigns, product launches, and city expansionsfrom ideation to executionwhile ensuring alignment with business objectives.Work closely with designers, video creators, and agencies to craft compelling content that resonates with our audience.Own content strategy and brand storytelling, ensuring messaging is consistent with DrinkPrimes tone, values, and key differentiators.Monitor and analyze campaign performance using social media insights, analytics tools, and industry benchmarks to optimize future efforts.Collaborate cross-functionally with Performance Marketing, Product, and Tech teams to align branding efforts with growth initiatives.Stay updated on trends, audience behavior, and digital innovations to keep DrinkPrime at the forefront of content marketing.
Pre-requisites:
3+ years of experience in Brand Management, Social Media, or Content Marketing.
Strong creative and content sensibility, with the ability to conceptualize engaging brand campaigns.
Proven track record of managing successful digital campaigns and social media growth.
Experience in agency coordination, influencer marketing, or community building is a plus.Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
MBA in Marketing or relevant field preferred. .
