01Overview
Location: Bangalore Experience: 7+ years Function: Marketing About the Brand A leading B2B food ingredients company, this organization is at the forefront of delivering customized taste and nutrition solutions to some of the largest food and beverage brands in India. With a strong focus on research, innovation, and insight-driven strategy, the brand powers culinary transformation across categories. About the role The Brand & Communications Manager Food Service is responsible for planning and executing all marketing related activities aligning to its overall branding strategy. The role will also act as a custodian of the brand and its marketing responsibility across Indian and International markets. Key Responsibilities Category Growth & Strategy * Analyze category sales and performance data to uncover insights and growth opportunities. * Assess market positioning and define a clear roadmap for category expansion. * Identify strategic gaps and opportunities with key accounts to drive penetration and expansion. Pipeline Development * Lead initiatives that strengthen the innovation pipeline and align with customer needs. * Coordinate with Sales and R&D; to ensure timely execution of pipeline projects. Project & Stakeholder Management * Manage internal coordination for innovation days, customer engagements, and key account meetings. * Create compelling sales pitches and enable Sales teams for effective customer engagement. * Translate customer insights into clear, actionable briefs for internal teams. Innovation & Portfolio Building * Identify whitespace and recent product opportunities aligned with category trends and customer needs. * Partner with R&D; to build a forward-looking product and concept portfolio. You Should Have * 7+ of experience in category marketing, preferably in food, bakery, or FMCG. * Strong analytical skills with the ability to convert data into actionable insights. * Proven experience working cross-functionally with Sales, R&D;, and Marketing teams. .
