Business Development / Demand Generation Executive

Identify and research target accounts across enterprise and mid-market segments. Generate qualified leads through email, LinkedIn, cold calling, networking, events, webinars, and other digital channels. Research and identify key decision-makers such as CISOs, CIOs, CTOs, IT Heads, Security Heads, and Business Leaders. Develop personalized outreach campaigns based on industry, business challenges, and customer requirements. Qualify inbound and outbound leads based on business need, authority, budget, and buying timeline. Schedule qualified discovery meetings and product demonstrations for the sales team. Build and maintain a healthy sales pipeline and ensure timely follow-ups. Work closely with Sales, Marketing, Product, and Pre-Sales teams to improve lead conversion. Support demand-generation campaigns, webinars, industry events, email campaigns, and account-based marketing initiatives. Maintain accurate lead and opportunity information in Salesforce, HubSpot, or other CRM platforms. Track MQLs, SQLs, qualified meetings, opportunity creation, conversion rates, and pipeline generated. Develop account lists and prospecting strategies for specific industries and geographic markets. Stay updated on cybersecurity trends, customer pain points, competitors, and emerging SaaS technologies. Collaborate with Account Executives/Business Development Managers to ensure smooth handover of qualified opportunities. Required Skills & Experience: 3 to 5 years of experience in Business Development, Lead Generation, Demand Generation, SDR/BDR, Inside Sales, or SaaS Sales. Experience in B2B SaaS, Cybersecurity, IT Products, Cloud, or Enterprise Technology is preferred. Strong experience in outbound prospecting and pipeline generation. Ability to engage with mid-level and senior stakeholders. Strong written and verbal communication skills. Good understanding of B2B sales processes and lead qualification. Experience with Salesforce, HubSpot, Apollo, LinkedIn Sales Navigator, ZoomInfo, or similar tools. Ability to research accounts and create targeted prospecting strategies. Strong follow-up, relationship-building, and negotiation skills. Self-driven, target-oriented, and comfortable working in a fast-paced SaaS environment. Key Performance Indicators: Qualified leads generated MQL-to-SQL conversion Qualified meetings booked Sales opportunities created Pipeline generated Lead-to-opportunity conversion Outbound activity and engagement CRM hygiene and follow-up effectiveness Preferred Background: Candidates with experience selling or generating demand for Cybersecurity SaaS, Application Security, Cloud Security, IAM, GRC, Data Security, Network Security, Compliance, or other Enterprise Security solutions will be preferred. .