A Field Marketing Executive promotes products and services through direct, face-to-face interactions in local markets. They generate leads, build local partnerships, run promotional events, and gather customer feedback to increase brand awareness and drive sales.
Key Responsibilities
* Lead Generation: Find new clients and collect contact data through direct on-ground outreach.
* Event Execution: Manage local activations, product demos, and trade show booths.
* Partner Relations: Build and maintain strong ties with local businesses, corporate offices, and vendors.
* Market Research: Track local competitor activities and report consumer trends back to the core team.
* Reporting: Submit daily or weekly logs detailing visits, leads, and campaign results.
Requirements & Skills
* Education: Bachelors degree in Marketing, Business, or a related field (or equivalent field experience).
* Experience: 1 to 4 years in field marketing, sales, or B2B outreach.
* Communication: Strong interpersonal, presentation, and convincing skills.
* Mobility: Valid driving license and regular use of a two-wheeler or transport for daily territory travel.
* Tech Skills: Basic proficiency in mobile navigation (Google Maps) and reporting software or spreadsheets (MS Excel)