Business Development Manager / Business Development Associate

**Job Description** As a Lead Generation Specialist, your role involves proactively identifying and qualifying current business prospects through various channels such as cold calling, email campaigns, and social selling. You will act as the first point of contact for potential clients, conducting initial discovery calls to understand their pain points and business needs. Your responsibility includes maintaining and updating the CRM (Salesforce/HubSpot) to ensure accurate lead tracking and sales forecasts. Additionally, you will collaborate closely with Account Executives and Marketing teams to refine messaging and hand off qualified leads for closing. Staying ahead of industry trends and competitor activity to effectively position our value proposition is also a crucial aspect of your role. **Key Responsibilities** - Lead Generation: Identify and qualify business prospects through cold calling, email campaigns, and social selling. - Relationship Building: Conduct initial discovery calls to understand potential clients' pain points and business needs. - Pipeline Management: Maintain and update CRM for accurate lead tracking and sales forecasts. - Collaboration: Work closely with Account Executives and Marketing to refine messaging and hand off qualified leads. - Market Research: Stay informed about industry trends and competitor activity to position the value proposition effectively. **Qualification Required** - Communication: Exceptional verbal and written skills. - Resilience: Demonstrated ability to view challenges as puzzles to be solved. - Organization: Ability to manage high volumes of outreach with meticulous attention to detail. - Adaptability: Quick learner who can master the product suite and pivot strategies based on market feedback.