01Overview
Business Development Manager (BDM) CASA-leading NBFC Bank
Industry: Banking
Location: Chennai
Experience: Minimum 5- 7 Years as a BDM in CASA
Qualification: Any Graduate (Postgraduate Preferred)
CTC: Maximum gross up to 10 LPA
Job Summary
We are looking for a dynamic and result-oriented Business Development Manager (BDM) CASA to drive liability business by acquiring New-to-Bank (NTB) customers and achieving CASA acquisition targets. The ideal candidate should possess robust expertise in liability sales, customer acquisition, team management, and banking compliance while delivering superior business outcomes.
Key Responsibilities
- Achieve monthly CASA acquisition targets in terms of account volume, value, and product mix.
- Acquire New-to-Bank (NTB) customers through proactive business development activities.
- Identify, prospect, and meet potential customers to understand their banking requirements.
- Promote CASA products by effectively communicating product features and benefits.
- Ensure accurate completion of Account Opening Forms (AOF) and KYC documentation in compliance with regulatory guidelines.
- Maintain high-quality account acquisition standards with zero fraud and full compliance adherence.
- Monitor and minimize AOF rejections and customer attrition.
- Drive cross-selling of banking products, including Third Party Products (TPP) and other liability offerings.
- Execute self-sourcing initiatives and campaign-based customer acquisition programs.
- Lead, coach, and mentor the sales team to achieve individual and team business goals.
- Ensure consistent achievement of business targets aligned with organizational objectives.
- Key Performance Indicators (KPIs)
- CASA Account Acquisition (Volume & Value)
- New-to-Bank (NTB) Customer Acquisition
- Third Party Product (TPP) Sales
- Average Monthly Balance (AMB)
- RTD Value Achievement
- Self-Sourcing Performance
- Red Club Achievement
- Asset Disbursement Targets
- Zero Fraud Compliance & Audit Adherence
Candidate Profile
- Minimum 5-7 years of experience in Banking Sales, preferably in CASA/Liability Sales.
- Proven track record in CASA acquisition and NTB customer sourcing.
- Strong understanding of KYC guidelines, banking regulations, and compliance requirements.
- Excellent communication, negotiation, and relationship management skills.
- Demonstrated leadership experience in managing, coaching, and motivating sales teams.
- Target-driven with strong analytical and customer acquisition capabilities.
Preferred Skills
- CASA Sales
- Liability Products
- NTB Acquisition
- Banking Sales
- Cross Selling
- Team Handling
- Relationship Management
- KYC Compliance
- Business Development
- Customer Acquisition
Interested candidates may apply with their updated resume to
