01Overview
Job Description:
We are having an urgent opening for the position of Chief Marketing Officer for a reputed Real Estate Company at CBD Belapur location.
Role Objective The Chief Marketing Officer will play a strategic leadership role in shaping Company's marketing vision, brand direction, and growth roadmap across India. The incumbent will be responsible for driving brand equity, marketing innovation, and large-scale customer acquisition through an integrated mix of digital, offline, and partnership-led initiatives. This role requires a dynamic leader with deep experience in real estate or similar high-value, project-based industries who can seamlessly balance strategic brand building with tactical execution, ensuring the marketing organization evolves into a data-driven, high-impact growth engine.
Key Responsibilities
1. Strategic Brand Leadership
Define and implement the long-term brand architecture, communication strategy, and positioning to strengthen Company's visibility in the Indian real estate ecosystem.
Build a strong national identity that resonates with developers, channel partners, and home buyers through cohesive storytelling and consistent visual and verbal identity.
Lead end-to-end project launch strategies for marquee real estate developments across key metros and emerging markets.
Ensure all brand communication reflects the companys growth aspirations, innovation focus, and customer-centric ethos.
2. Marketing Strategy & Planning
Design and oversee annual marketing plans covering brand, digital, on-ground activations, and strategic partnerships.
Align marketing goals with business objectives such as developer partnerships, sales enablement, and market penetration.
Develop a strong performance measurement framework using KPIs such as brand recall, campaign ROI, lead quality, and cost efficiency.
Partner with leadership on pricing, customer insights, and go-to-market initiatives for new service lines.
3. Integrated Campaign Management
Lead multi-channel campaigns across ATL, BTL, and digital platforms for maximum reach and conversion.
Drive innovation in offline marketing including OOH, events, and experiential activations to enhance brand visibility and project engagement.
Ensure campaigns are insight-driven and resonate with target audiences across diverse markets.
Partner with creative, media, and PR agencies to deliver impactful and measurable marketing outcomes.
4. Digital & Performance Marketing
Oversee the companys digital marketing ecosystem, including paid media, SEO/SEM, social media, content marketing, and automation tools.
Drive lead-generation excellence through performance marketing while ensuring quality, cost optimization, and funnel effectiveness.
Introduce data analytics and marketing automation for better customer segmentation, campaign attribution, and conversion tracking.
Build a robust digital presence that reinforces PropertyPistols leadership and innovation in PropTech.
5. Market Intelligence & Innovation
Continuously track industry trends, emerging marketing technologies, and consumer behaviors to shape forward-looking strategies.
Leverage market insights to identify new growth opportunities and strengthen developer relationships.
Introduce innovative formats and engagement models for higher visibility in a competitive market landscape.
6. Leadership & Team Development
Lead, mentor, and grow a multidisciplinary marketing team across brand, creative, digital, and research functions.
Build a culture of creativity, accountability, and performance excellence.
Collaborate closely with Sales, Strategy, and Product teams to ensure full integration of marketing initiatives with business outcomes.
Drive vendor, agency, and partner relationships to ensure seamless execution and cost efficiency. Key Competencies
Proven experience in strategic marketing leadership across large-scale, multi-city operations.
Strong expertise in brand management, integrated campaigns, and digital transformation.
Data-driven mindset with the ability to translate insights into actionable business results.
Excellent leadership, communication, and stakeholder-management skills.
Experience in real estate, BFSI, e-commerce, or other high-transaction B2C/B2B sectors preferred.
Ideal Candidate Profile
15+ years of marketing experience, including at least 46 years in a senior leadership role.
Proven record of building high-impact brands and delivering measurable marketing ROI.
Experience in scaling marketing organizations and managing large budgets across digital and traditional media.
Strong strategic thinking combined with hands-on operational expertise.
Collaborative leader with the ability to influence cross-functional teams and external stakeholders. .
