01Overview
Role Summary The Chief Sales Officer is responsible for driving revenue growth, market penetration, and customer acquisition across all business lines chit funds, insurance broking, mutual fund distribution, and credit solutions. The CSO builds and leads a high-performing, multi-vertical sales organization, sets the group's sales strategy, and works closely with product, operations,compliance, and business heads to ensure sustainable, compliant growth.
Key Responsibilities Strategy & Leadership Define and execute the group-wide sales strategy, annual sales plans, and revenue targets across all four verticals.
Build, lead, and mentor a multi-layered sales organization regional/branch sales heads, team leaders, and frontline sales/relationship managers.Design incentive structures, sales contests, and performance management frameworks to drive productivity.Represent the sales function on the group leadership team and report performance to the MD/CEO and Board. Vertical-Specific Sales Ownership Chit Funds: Drive new subscriber enrolment, group formation, and branch-level collections targets.Insurance Broking: Grow life, health, and general insurance policy sales; strengthen insurer partnerships and persistency.Mutual Fund Distribution: Expand AUM, SIP book, and client folios; deepen advisor/RM-led distribution.Credit Solutions: Drive loan sourcing and disbursement volumes while maintaining sound portfolio quality. Cross-Sell & Customer Lifecycle Build cross-sell and up-sell pathways across the four verticals to maximize customer lifetime value.Establish a unified customer database and referral system across business lines.Champion customer experience, retention, and Net Promoter Score improvement initiatives. Market & Channel Development Identify new markets, branches, and channel partnerships (agents, DSAs, brokers, digital channels) for expansion.Track competitor activity, pricing, and market trends to keep company's offerings competitive.Drive digital and tele-sales channel growth alongside traditional field sales. Governance, Compliance & Reporting Ensure all sales practices comply with applicable regulatory requirements (chit fund regulations, IRDAI, SEBI/AMFI, RBI/NBFC guidelines as relevant).Own accurate sales MIS, forecasting, and pipeline reporting to leadership.Partner with Risk and Compliance teams to balance growth with responsible business practices.
Key Result
Areas (KRAs) Revenue and volume growth across each business vertical vs. plan New customer acquisition and cross-sell ratio Sales team productivity, attrition, and capability building Channel and branch network expansion Portfolio quality and compliance adherence (credit and insurance verticals) Candidate Requirements Experience &
Qualifications 1218+ years of progressive sales leadership experience in BFSI/financial services, ideally spanning multiple product lines (chit funds, insurance, mutual funds, or lending).
Proven track record of leading large, geographically distributed sales teams and delivering revenue growth.MBA or equivalent postgraduate qualification in Sales, Marketing, or Finance preferred.Relevant certifications (e.g., IRDAI, AMFI/NISM) an advantage.
Skills & Attributes Strong strategic and analytical orientation, balanced with hands-on field sales leadership.
Excellent stakeholder management, negotiation, and communication skills.Ability to operate across diverse regulatory environments and product complexities.High integrity and a compliance-first mindset given the trust-based nature of chit funds, insurance, and lending.Data-driven decision-making with comfort using CRM and sales MIS tools. .
