City Growth Manager

As a Growth Manager, your role will involve driving hyperlocal activation initiatives and identifying key catchments for growth at a hyperlocal level. You will be responsible for monitoring and improving the funnel from TAM to actual transacting users, engaging in hyperlocal problem-solving, and driving root cause analyses for user visits and conversions. It will be essential for you to track key input metrics impacting growth and collaborate with city operations and stakeholders to close action items. Additionally, you will need to identify growth opportunities to increase penetration and market share in each hyperlocal area, benchmark with local retailers to ensure relevant assortments for customers, and conduct customer immersions to uncover unmet needs and drivers of preference. Leveraging local events to drive growth, performing competitive intelligence to stay ahead in market share, and identifying opportunities and threats will be crucial aspects of your responsibilities. You will also be required to develop proactive strategies and action plans for each city/area based on competitive actions on pricing and promotions. Your key responsibilities will include: - Drive hyperlocal activation initiatives - Identify key catchments for growth at a hyperlocal level - Monitor and improve the funnel from TAM to actual transacting users - Engage in hyperlocal problem solving and drive root cause analyses for user visits and conversions - Track key input metrics impacting growth and collaborate with city operations and stakeholders to close action items - Identify growth opportunities to increase penetration and market share in each hyperlocal area - Benchmark with local retailers to ensure relevant assortments for customers - Conduct customer immersions to uncover unmet needs and drivers of preference - Leverage local events to drive growth - Perform competitive intelligence to stay ahead in market share - Identify opportunities and threats, developing proactive strategies and action plans for each city/area - Monitor competitive actions on pricing and promotions, escalating issues as necessary Skills required for this role: - Strong understanding of growth strategy and business expansion - Ability to analyze user funnel performance (TAM to conversions) - Experience in hyperlocal market activation and user segmentation - Strong data-driven decision-making and analytical skills - Ability to conduct competitive benchmarking and market research - Excellent problem-solving and root cause analysis - Strong stakeholder and cross-functional collaboration - Ability to identify and leverage growth opportunities across markets - Strong communication, presentation, and customer-centric mindset Education: Experience in Business Operations or Sales/Marketing roles is preferred. As a Growth Manager, your role will involve driving hyperlocal activation initiatives and identifying key catchments for growth at a hyperlocal level. You will be responsible for monitoring and improving the funnel from TAM to actual transacting users, engaging in hyperlocal problem-solving, and driving root cause analyses for user visits and conversions. It will be essential for you to track key input metrics impacting growth and collaborate with city operations and stakeholders to close action items. Additionally, you will need to identify growth opportunities to increase penetration and market share in each hyperlocal area, benchmark with local retailers to ensure relevant assortments for customers, and conduct customer immersions to uncover unmet needs and drivers of preference. Leveraging local events to drive growth, performing competitive intelligence to stay ahead in market share, and identifying opportunities and threats will be crucial aspects of your responsibilities. You will also be required to develop proactive strategies and action plans for each city/area based on competitive actions on pricing and promotions. Your key responsibilities will include: - Drive hyperlocal activation initiatives - Identify key catchments for growth at a hyperlocal level - Monitor and improve the funnel from TAM to actual transacting users - Engage in hyperlocal problem solving and drive root cause analyses for user visits and conversions - Track key input metrics impacting growth and collaborate with city operations and stakeholders to close action items - Identify growth opportunities to increase penetration and market share in each hyperlocal area - Benchmark with local retailers to ensure relevant assortments for customers - Conduct customer immersions to uncover unmet needs and drivers of preference - Leverage local events to drive growth - Perform competitive intelligence to stay ahead in market share - Identify opportunities and threats, developing proactive strategies and action plans for each city/area - Monitor competitive actions on pricing and promotions, escalating issues as necessary Skills required for this role: - Strong understanding o