01Overview
About MSM Unify IndiaMSM Unify India is a higher education solutions partner dedicated to helping institutions grow, engage, and prepare students for future careers. We collaborate with universities, colleges, and education leaders across India to strengthen capabilities through technology, strategic partnerships, and student-centric innovation. Our integrated ecosystem MSM CampusOS, Education Training & Placement, Global Marketing Office, Mentor, and Workforce Mobility drives institutional growth, employability, recruitment, and global outreach. We are committed to building future-ready institutions and shaping the next generation of higher education in India.
About the RoleWe are looking for a proactive, ownership-driven Client Servicing Executive / Sr. Executive who treats every client account as their own business. You will own digital marketing projects end to end from brief to delivery to reporting acting as the single point of accountability for campaign outcomes, client satisfaction, and account growth. This role is ideal for someone who thrives on responsibility, handles pressure and escalations with maturity, and stays vigilant on every number, timeline, and deliverable.
Key ResponsibilitiesProject & Campaign OwnershipTake complete end-to-end ownership of digital marketing campaigns and retainer projects for assigned clients planning, execution, monitoring, and closure.Act as the single point of accountability for campaign timelines, budgets, quality, and outcomes; no deliverable moves without your sign-off.Plan and execute digital media campaigns including budget allocation, channel selection, campaign timelines, ad launches, and continuous performance optimization.Monitor daily lead delivery, campaign spends, cost per lead (CPL), lead quality, feedback loops, and data scrubbing and take corrective action before problems escalate.Digital Marketing ExpertiseApply strong working knowledge of SEO, SMO, SEM, performance marketing, data analytics, and performance tracking to drive measurable results.Work hands-on with Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other paid platforms alongside SEM/AdOps teams.Review monthly social media content calendars and provide strategic recommendations aligned with clients' programs, offerings, and business objectives.Leverage AI tools and integrations within the marketing tech stack (automation, reporting, content, analytics) to improve campaign efficiency and delivery speed.Escalation Handling & Client Relationship ManagementOwn and resolve client escalations end to end acknowledge quickly, coordinate internally, communicate transparently, and close the loop with documented resolutions.Build deep, long-term client relationships based on trust, responsiveness, and consistent delivery.Identify and drive cross-sell and upsell opportunities within existing accounts recommend additional services (SEO, social media, website, creative, tech) that genuinely serve the client's goals and grow account value.Foster repeat business and contract renewals through consistent performance and proactive account management.Team & Cross-Functional CoordinationHandle and mentor junior team members; distribute work, review output, and ensure quality standards across the servicing team.Coordinate seamlessly across SEM/AdOps, Social Media, SEO, Technology, Product, UI/UX, and Creative teams to keep multiple projects moving on schedule.Interpret client briefs and translate them into clear, actionable internal briefs for Creative, Operations, and Technology teams.Manage competing priorities across multiple accounts and internal teams without dropping the ball.Tracker Management & ReportingMaintain rigorous project trackers, campaign trackers, and deliverable logs every task, deadline, and status updated and audit-ready at all times.Prepare and share vigilant, accurate, and timely reports with clients and internal stakeholders: campaign performance, service metrics, budget utilization, and actionable insights.Ensure proactive communication throughout the campaign lifecycle no client or stakeholder should ever have to chase you for an update.Pre-Sales & Content SupportSupport the Sales team during pre-sales discussions by preparing proposals, defining deliverables, KPIs, and delivery timelines.Prepare presentations, campaign mockups, and proposal decks based on client requirements.Assist in developing marketing content, campaign messaging, and corporate communication materials; review copy and creative assets for quality before delivery.Skills & QualificationsMinimum Qualification: GraduateMinimum Experience: 25 years (digital marketing agency experience preferred)Demonstrated project ownership able to run accounts and campaigns independently with full accountability.Strong knowledge of digital marketing: SEO, SMO, SEM, digital lead generation, performance marketing, data analytics, and performance tracking.Hands-on experience with Google Ads, Meta .
