01Overview
Cold Email Outreach Specialist (Outbound Email & Lead Generation) RemotePosition Type: Full-Time, RemoteLocation: Middle East PreferredWorking Hours: U.S. Client Business HoursAbout the RoleAt Pavago, one of our clients is hiring a Cold Email Outreach Specialist to generate qualified sales opportunities through strategic outbound email campaigns.This is a hands-on, performance-driven role where youll own the entire cold email processfrom building targeted prospect lists and writing personalized outreach to managing deliverability, optimizing campaigns, and qualifying inbound responses.Success in this role comes from combining strong copywriting, technical deliverability knowledge, and a data-driven approach to consistently generate qualified pipeline for the sales team.If youre passionate about outbound prospecting, enjoy experimenting with messaging, and understand what it takes to keep campaigns landing in inboxesnot spam foldersthis role is for you.What Youll OwnProspect Research & List BuildingBuild highly targeted prospect lists using:ApolloZoomInfoLinkedIn Sales NavigatorCrunchbaseSimilar prospecting platformsSegment prospects by:IndustryCompany sizeJob titleGeographyIdeal Customer Profile (ICP)Verify and clean contact data using:NeverBounceZeroBounceClearoutMaintain organized prospect databases and outreach lists.Cold Email Campaign ManagementWrite personalized cold email copy, subject lines, and calls-to-action.Build and launch multi-step outbound sequences (48 touchpoints).Personalize messaging using company and prospect research.Monitor campaign performance daily.Continuously optimize campaigns based on engagement and reply metrics.Deliverability & Inbox ManagementManage inbox reputation using platforms such as:InstantlyLemlistSmartleadMailwarmMonitor:Bounce ratesSpam scoresSender reputationInbox healthRotate sending domains and inboxes to maximize deliverability.Identify and resolve deliverability issues before campaign performance declines.Campaign Optimization & ReportingConduct A/B testing on:Subject linesMessagingCTAsSend timesTrack key metrics including:Open ratesPositive reply ratesBounce ratesConversion ratesPrepare campaign performance reports and recommend improvements.Document testing results and optimization history.Lead Qualification & CRM ManagementReview campaign replies and categorize responses accurately.Identify qualified prospects and route them to the sales team.Maintain accurate CRM records using:HubSpotSalesforceZoho CRMSimilar CRM platformsEnsure outreach data remains organized and up to date.Compliance & Best PracticesEnsure campaigns comply with:CAN-SPAMGDPRCCPAMaintain suppression and unsubscribe lists.Follow outbound email best practices to protect sender reputation.What Makes You a Strong FitExcellent persuasive and concise writing skills.Strong analytical mindset with a focus on performance improvement.Comfortable using outbound automation and deliverability tools.Organized, proactive, and highly execution-focused.Strong attention to detail.Continuously tests, learns, and optimizes campaign performance.Required Experience & SkillsExperience12+ years of experience in:Cold Email OutreachOutbound Lead GenerationSales Development (SDR)Outbound MarketingTechnical SkillsHands-on experience with:ApolloInstantlyLemlistSmartleadWoodpeckerSimilar outreach platformsExperience writing cold email campaigns.Strong Excel or Google Sheets skills.Excellent written English communication.Nice-to-HaveExperience managing large-scale email deliverability.Understanding of:DNSSPFDKIMDMARCExperience supporting B2B SaaS, agencies, or service businesses.Experience collaborating with SDRs or Account Executives.Familiarity with outbound automation workflows and CRM integrations.What a Typical Day Looks LikeBuild and refine prospect lists.Launch and monitor outbound email campaigns.Review inbox health and deliverability metrics.Optimize messaging, targeting, and campaign performance.Qualify interested prospects and hand them off to sales.Update CRM records and maintain campaign documentation.In short: You own outbound email executionfrom research and personalization to optimization and lead qualificationensuring a consistent flow of qualified opportunities into the sales pipeline.Key Metrics for Success (KPIs)High email open rates.Positive reply and conversation rates.Low bounce rates and strong inbox health.Consistent campaign execution and optimization.Accurate CRM documentation.Growth in qualified outbound pipeline.Why Join Us Own the complete outbound email process from strategy to execution.Work with modern sales engagement and automation tools.Directly influence pipeline growth and revenue generation.Performance-driven environment with measurable impact.Opportunities to grow into:Senior Outbound SpecialistSales Development Team LeadOutbound Growth ManagerRevenue OperationsInterview ProcessInitial Phone ScreenSpark Hire Intro Video (35 minutes)Recruiter InterviewPractical .
