01Overview
Job Overview
Kyros Solution Pvt. Ltd. is looking for a creative, strategic, and performance-oriented Content & Creative Strategist to develop high-impact content and campaign ideas for D2C, jewellery, fashion, lifestyle, and e-commerce brands.
This role is ideal for someone who understands brand storytelling, social media trends, Reels, UGC, performance creatives, campaign thinking, and AI-powered content creation.
You will work closely with the Brand, Social Media, Creative/Design, and Performance Marketing teams to turn business objectives into strong creative ideas and content.
Key Responsibilities
Develop content strategies, campaign themes, and monthly content calendarsCreate Reels concepts, hooks, scripts, UGC ideas, captions, and campaign conceptsDevelop creative ideas for both brand building and performance marketingResearch customer behaviour, competitors, trends, viral formats, and category insightsCreate shoot concepts, moodboards, storyboards, and creative referencesDevelop strong creative angles, messaging, and storytelling conceptsCollaborate with Designers, Video Editors, Social Media Managers, Brand Managers, and Performance MarketersAnalyse content and creative performance to understand what is working and whyGenerate new creative concepts based on performance data and audience insightsUse AI tools for research, ideation, prompting, image generation, and AI video creationStay updated with Instagram, Reels, UGC, creator trends, AI tools, and emerging content formatsMaintain a consistent brand voice and creative direction across campaigns
Skills & Experience Required
13 years of relevant experience in Content Strategy, Creative Strategy, Social Media, Advertising, or Digital MarketingPrevious experience in a Digital Marketing / Creative Agency is preferredExperience working with D2C or e-commerce brandsExperience with jewellery, fashion, beauty, or lifestyle brands will be an advantageStrong understanding of Instagram, Reels, UGC, hooks, storytelling, and social-first contentAbility to think beyond content calendars and develop campaign-level creative ideasBasic understanding of performance marketing creatives and conversion-focused contentStrong research, ideation, communication, and presentation skillsComfortable working in a fast-paced agency environmentHands-on experience or strong interest in AI-powered content creationA strong creative/content portfolio is highly preferred .
