01Overview
Position Summary Associate Group Head/Group Head supports and assists in developing and maintaining the creative vision for all assigned brands. Partnering with all vertical leads/team members and manages, guides, and cultivates creative solutions by executing creative strategies.
Associate Group
Head/Group Head supervises mentors, and help in personal development of Senior Copywriters and Copywriters.
The Group
Heads assist the ACD and peers in vendor sourcing and management. Assist ACD/AD to define and assembles all necessary content assets with the creative staff. They participate in client strategic meetings, war games, market research, and work plan development and is able to present ideas and creative solutions comfortably. They also assist ACD/AD in presenting the work to client.
Key Responsibility
Area - Assists Associate Creative Director/Creative Director in maintaining agency creative vision.
Proactively researches and develops innovative options for brand tactics.Introduces potential promotional opportunities (i.e., internal campaigns, sales rep programs, booth draws, and new media).Provides detailed direction to Copywriters, Senior Copywriters and Account ExecutivesConducts continuous performance reviews of direct reports.Ensures that the style of written or verbal communication used (presentation vs. detailing vs. copy to be read thoroughly) meets brand objective.Assists the ACD and peers in vendor sourcing and management. Assist ACD/AD to define and assembles all necessary content assets with the creative staff.Have understanding of brands and its positioningParticipates in client strategic meetings, war games, market research, and work plan development and is able to present ideas and creative solutions comfortablySeeks approvals from ACD/AD on all work before delivery to Account or Client.Collaborates with other creative staff to share learning and experience and to establish initiatives that will improve IAs creative product.Partners with all vertical counterparts to enhance quality, productivity, and profitability of the groups work.Ensure all deliverables and deadlines are met within budget and quality.Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality.
Skills - Research knowledge capabilities
Have exceptional communication and writing skillsGreat listening skillsTeam playerAbility to Coordinate & interact with clients to understand campaign & business objectivesParticipates in brainstorming for the core idea/ideation that meets clients brand objectiveGreat presentation skillsAn ability to write creative copy for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)Should be well versed in usage of all software tools and techniques as required in the day to day jobsShould have understanding of copy write across digital channel like social media assets,emailers, banners, multimedia production website etc.
Qualifications Education and requirements:
B.A. in Creative Writing, Communication Arts, or equivalentMust possess at least four years of experience as a creative copywriter (non-technical) for an ad agency or web development firm.Proven highly versatile writing skills. Portfolio necessaryAbility to work in Microsoft Word and Power Point. Basic familiarity with html.
What You Can Expect From Interactive
Avenues Interactive Avenues vision is to make advertising more insightful to the brands. We do this by employing the worlds very best talent to solve some of the toughest challenges of todays digital marketing landscape. Its important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful.
As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. .
