01Overview
Content Lead - BabyBillion Parenting | Bengaluru
Location: Bengaluru | On-site
Employment Type: Full-time
BabyBillion is building a new parenting media brand.
We already reach millions of children through our kids content. Now we want to build a strong relationship with the people making the decisions for them parents .
We are looking for a Content Lead to build BabyBillion Parenting from 01: define the content thesis, create repeatable IPs, build the expert ecosystem and turn it into one of Indias largest parenting platforms.
What you will own
Define the content and editorial thesis for BabyBillion Parenting Identify what Indian parents genuinely care about and build content around it Develop repeatable content formats and IPs across YouTube, Instagram and other platforms Build relationships with child psychologists, pediatricians, educators and other experts Work with writers, producers and creators to turn ideas into high-retention content Build a strong parent community and feedback loop Shape the brand, tone and identity of BabyBillion Parenting
Who you are
48+ years in content, digital media, YouTube, Instagram, journalism, podcasting or creator ecosystems You have built content, formats or IPs , not just managed a content calendar Strong editorial judgment and storytelling instincts Excellent communication and on-camera presence Deep curiosity about parenting, child psychology, education and child development Comfortable working with experts and turning complex ideas into simple, entertaining content You understand what makes content click, retain and get shared High ownership you enjoy building from scratch with ambiguity
Existing parenting audience is a plus, not a requirement.
If your career has primarily been about executing someone elses content strategy, this is probably not your role.
If you want to build a parenting media brand from scratch , it is. .
