Copywriter Group Head (From advertising agency)

About The Opportunity A fast-scaling creative agency in the advertising and brand storytelling space, we partner with national and global brands to craft high-impact campaigns that drive awareness, engagement, and conversion. Our team thrives on bold ideas, strategic messaging, and data-informed creativityturning brand narratives into cultural conversations across digital, broadcast, and OOH platforms. Role & Responsibilities Lead and mentor a team of 812 copywriters across multiple client accounts, ensuring consistent brand voice, tone, and campaign excellence.Own end-to-end campaign ideationfrom concept decks and taglines to scripts, social assets, and digital micro-copywith a focus on conversion and emotional resonance.Collaborate with Creative Directors and Account teams to align copy strategy with brand goals, media channels, and performance KPIs.Champion copywriting excellence by setting standards, conducting reviews, and implementing training modules to elevate team output.Present concepts and rationale to clients and internal stakeholders with clarity, confidence, and persuasive storytelling.Stay ahead of linguistic trends, platform-specific writing (TikTok, Reels, YouTube Shorts), and emerging brand voices to keep campaigns fresh and effective. Skills & Qualifications Must-HaveCopywritingCampaign StrategyBrand StorytellingClient PresentationTeam LeadershipAdvertising CopySocial Media CopyAdobe Creative SuitePreferredExperience with performance-driven copy (Google Ads, Meta Ads)Portfolio showcasing award-winning or high-performing campaignsWorking knowledge of marketing analytics (e.g., GA4, Meta Pixel) Benefits & Culture Highlights Work from our vibrant Mumbai studio with creative energy, brainstorming walls, and client lounges that spark ideas.Opportunity to lead copy for Fortune 500 brands and startups shaping Indias next-gen consumer culture.Flexible Fridays, annual creative retreats, and quarterly unplugged workshops to fuel inspiration. Skills: adobe creative suite,advertising,copywriting,campaigns,brand storytelling,storytelling,digital,strategy,analytics .