01Overview
We are looking for a highly creative Creative Content Strategist with strong hands-on experience in the Restaurant & Food & Beverage industry.
The role focuses on developing creative content ideas, Reel concepts, captions, campaigns, and content strategies that help restaurant brands increase reach, engagement, and customer interest.
Responsibilities
Develop creative and engaging Instagram Reel concepts, post ideas, campaign ideas, and content themes for restaurants and F&B; brands.
Create monthly content calendars aligned with brand goals, promotions, festivals, trends, and occasions.
Write creative captions, Reel scripts, hooks, CTAs, promotional content, and website copy.
Understand Instagram/Facebook algorithms and what makes Reels engaging, shareable, saveable, and potentially viral.
Research trending content, formats, sounds, hooks, and competitor strategies and convert them into original brand-specific ideas.
Use AI tools such as ChatGPT, Gemini, Grok, and AI image/video generation tools for ideation, content creation, image generation, and video concepts.
Create solid creative briefs and collaborate closely with Graphic Designers, Video Editors, and Digital Marketing Teams.
Review content performance and use insights to improve future content strategies.
Maintain originality and ensure every piece of content has a strong human creative touch.
Qualifications
25 years of experience in Content Strategy / Creative Content / Social Media.
Mandatory hands-on experience working with Restaurant & F&B; brands.
Strong portfolio of Restaurant/F&B; social media work.
Excellent creative thinking, copywriting, storytelling, and content ideation skills.
Strong understanding of social media algorithms, viral content, Reels, trends, hooks, and engagement.
Strong hands-on knowledge of ChatGPT, Google Gemini, Grok, and AI image/video generation tools.
Ability to work closely with designers, video editors, and digital marketing teams.
Strong communication, planning, and multit .
