01Overview
Creative Designer - GenAI, Video & BTL | Truzon Solar | Hyderabad
Design it. Generate it. Animate it. Make the brand impossible to ignore.
Truzon Solar works across digital campaigns, social media, retail branding, exhibitions, dealer networks, BTL activations, performance marketing and large-format brand communication. We are looking for a designer who can move comfortably across all of them - and use Generative AI to push what is creatively possible.
This is not a conventional graphic designer role. We need someone who can take a brief, visualise the idea, design it, generate what doesn't exist, animate it when required and deliver production-ready output across digital, video and physical brand touchpoints.
Truzon Solar is the consumer brand of Suntek Energy Systems Pvt. Ltd., a solar EPC company delivering commercial, industrial, and rooftop solar installations across India.
This role sits at the intersection of graphic design, Generative AI, video and BTL.
You will work on everything from social media campaigns and performance ads to exhibition stalls, dealer branding, brochures, POSM and large-format outdoor communication. You will also use the latest AI image and video tools to create campaign visuals, product environments, concepts, videos and content that would otherwise require significantly larger production setups.
We are not looking for someone who waits for pixel-by-pixel instructions. You should be able to understand a brief, develop the visual direction and independently take it from concept to finished output.
AI is not a substitute for design fundamentals here. You need to be a strong designer first - with AI making you significantly faster and more creatively capable.
Graphic Design & Creative Visualisation
Translate marketing briefs into strong visual concepts rather than simply executing layouts
Design campaign key visuals, social media creatives, performance ads, digital banners, presentations, brochures and marketing collateral
Demonstrate strong understanding of typography, hierarchy, composition, colour, spacing and brand consistency
Create and adapt campaign ideas across multiple formats without losing the original visual impact
Work within Truzon's brand identity while continuously improving the quality of creative output
Generative AI Image Creation
Use Generative AI as an everyday part of the creative workflow, not as an occasional experiment
Create campaign visuals, environments, concepts, product compositions, backgrounds and other brand assets using leading AI platforms
Demonstrate strong prompting, image generation, image manipulation and visual consistency skills
Take AI-generated output into Photoshop/Illustrator and professionally refine it into production-ready brand communication
Maintain consistency of products, people, environments, lighting and brand elements across AI-generated visual sequences
Continuously experiment with emerging image-generation models and workflows
AI Video Creation
Conceptualise and create AI-generated videos for brand campaigns, social media, product communication and digital advertising
Work across text-to-video, image-to-video and AI-assisted video workflows
Create shot sequences rather than relying on a single AI-generated clip
Understand camera movement, visual continuity, character/product consistency, pacing and storytelling while generating AI video
Combine AI-generated footage with typography, music, sound effects, voiceovers and conventional footage to create finished content
Actively test emerging platforms such as Veo, Kling, Runway, Higgsfield, Sora and equivalent/new-generation tools
Stay continuously updated as AI image and video technology evolves
Video Editing & Social Content
Edit Instagram Reels, YouTube Shorts, performance ads, testimonials, event videos, product videos and other short-form brand content
Work confidently in Adobe Premiere Pro
Understand hooks, pacing, cuts, transitions, subtitles, music, sound effects and platform-specific editing
Perform basic colour correction, audio clean-up and footage enhancement
Create multiple aspect ratios and adaptations for Instagram, YouTube, LinkedIn and advertising platforms
Working knowledge of After Effects and motion graphics is preferred
BTL, Retail & Print Design
Design exhibition stall graphics, dealer boards, retail branding, kiosks, standees, backdrops, hoardings, posters, brochures, leaflets, event branding, signage and POSM
Understand how a design translates from a laptop screen to a 20-foot physical installation
Create accurate, production-ready artwork for printers, fabricators and vendors
Work confidently with CorelDRAW and Illustrator for BTL and print requirements
Understand CMYK/RGB, bleed, margins, vectors, resolution, dielines, font outlining
