01Responsibilities
Design, develop, and maintain dashboards and reports that provide visibility into lead funnel performance, MQL quality, and conversion outcomes using enterprise business intelligence toolsAnalyze structured and unstructured data across CRM, campaign, and automation platforms to identify trends, risks, and improvement opportunitiesDefine, document, and maintain metrics, calculations, and reporting standards in partnership with stakeholdersEnsure data accuracy, consistency, and integrity through validation of source data, transformations, and reporting outputsSupport the definition, measurement, and refinement of MQL criteria, lead scoring models, and funnel stage definitionsAnalyze MQL to Sales Accepted Lead (SAL) conversion, aging, and drop-off metrics to identify inefficiencies and process gapsEvaluate the effectiveness of enrichment, automation, and prioritization strategies on lead quality and sales readinessTranslate analytical findings into clear insights and recommendations through dashboards, presentations, and written summariesPartner with Sales, Analytics, Technology, and business stakeholders to understand requirements and deliver analytical solutionsComply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do soRequired Qualifications:
Bachelor's degree in Analytics, Business, Information Systems, or a related field, or equivalent experience6+ years of experience in business intelligence, analytics, or a related analytical roleDemonstrated experience with business intelligence and reporting tools such as Power BI, Tableau, DOMO, or equivalent platformsExperience working with CRM systems, lead management data, or customer funnel analyticsProven solid analytical skills with the ability to interpret complex data and communicate insights effectively
Preferred Qualifications:
Experience with MQL frameworks, lead scoring methodologies, and funnel or revenue analyticsExperience supporting process improvement initiatives through data analysisFamiliarity with platforms such as Salesforce, Marketo, Adobe CDP, or similar enterprise systemsProven solid written and verbal communication skills
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
