01Responsibilities
- Working with media and digital advertising experts to help answer business questions by analysing large volumes of data from sources like Google Ad Server, DCM, Double Click, Google Search/Ads. Campaign Metadata etc.
- Share findings from analysis along with recommendations to a wide variety of business and technical stakeholders
- Perform detailed analysis of Media, Marketing, Search Engine and Social Ad serveru2019s data sources for to define cleansing rules for data quality and modelling
- Stay up to date in the ever changing ad-tech/mar-tech ecosystem and identify areas to drive more data driven thinking throughout the organization
Required
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- Solid hands-on experience with SQL. Working knowledge of R or Python are valuable to have but not mandatory
- Demonstrated history of breaking down unstructured business problems and translating them to more tangible problem solving approaches
- Experience in gathering business requirements, transforming data and preparing readout and recommendation narratives from Analytics to share with Business users.
- Knowledge of digital advertising data and strategies highly preferred though not mandatory
- Strong working knowledge of visualization tools such as (PowerBI preferred)
- Comfort with ambiguity and a willingness to work with a high degree of autonomy
- Demonstrated experience working in cross-functional, cross-geography teams
Preferred Qualifications
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- Experience in Data and/or Business Analysts from Healthcare/Pharma/Retail/BFSI/Digital/ Media Ad companies
- Bacheloru2019s degree or masteru2019s degree in technology, Statistics or Computer Science background
Benefits of working as a Data Analyst - Consumer Analytics in Bangalore:
Learning opportunities
Opportunities to grow
Competitive salary .
