Key Responsibilities
**
- Configure and implement AEP and CJA for Evernorth, Cigna, and Health Services digital properties.
- Capture customer tracking information to monitor KPIs related to customer acquisition and retention.
- Provide feedback to product teams on website and mobile app enhancements.
- Setup and configure AEP Data Collection including Data Streams, Tags, Event Forwarding, Monitoring, APIs, Connections, Data Management, and Privacy Policies.
- Setup and configure Adobe CJA Connections, Data Views, and Components.
- Configure Adobe Launch/Data Collection for various deployments including Google Tag Manager (GTM) tags, OneTrust, marketing pixels, MarTech, Discover/Tealeaf, and Verint feedback.
**Qualifications:**
- **Required Skills:**
- Expertise in configuring and implementing AEP and CJA for large-scale digital properties.
- Strong understanding of digital analytics, data management, and privacy policies.
- Proven ability to manage stakeholder communications and collaborate with cross-functional teams.
- Ability to provide technical leadership on multiple projects in a fast-paced environment.
- **Required Experience & Education:**
- Overall 11-13 years of experience
- Bachelor's degree in Computer Science, Analytics, or equivalent experience.
- Minimum 5 years of hands-on experience with Adobe tracking tools including Adobe Experience Platform and Customer Journey Analytics.
- Minimum 5 years of hands-on experience with Adobe Launch/Data Collection and Google Tag Manager.
- **Desired Experience:**
- Experience with data streams, event forwarding, and monitoring within AEP.
- Familiarity with third-party tools such as OneTrust, Discover/Tealeaf, and Verint.
- Knowledge of agile project management software like JIRA and/or Rally.
- Experience supporting digital analytics for healthcare, e-commerce, or financial services websites.
This position is not specified as remote, hybrid, or in-office, and the working hours are not mentioned in the job description.
Evernorth is an Equal Opportunity Employer that actively promotes diversity, equity, and inclusion efforts within the organization. By joining Evernorth Health Services, you will have the opportunity to drive growth and improve lives through innovative health solutions. As a Data Measurement & Reporting Advisor at Evernorth Health Services, a division of The Cigna Group, you will play a crucial role in configuring and implementing Adobe Experience Platform (AEP) and Adobe Customer Journey Analytics (CJA) for new and existing digital properties. Your expertise will be essential in capturing customer tracking information, monitoring KPIs, and providing valuable feedback to product teams to enhance website and mobile app performance.
**
Key Responsibilities
**
- Configure and implement AEP and CJA for Evernorth, Cigna, and Health Services digital properties.
- Capture customer tracking information to monitor KPIs related to customer acquisition and retention.
- Provide feedback to product teams on website and mobile app enhancements.
- Setup and configure AEP Data Collection including Data Streams, Tags, Event Forwarding, Monitoring, APIs, Connections, Data Management, and Privacy Policies.
- Setup and configure Adobe CJA Connections, Data Views, and Components.
- Configure Adobe Launch/Data Collection for various deployments including Google Tag Manager (GTM) tags, OneTrust, marketing pixels, MarTech, Discover/Tealeaf, and Verint feedback.
**Qualifications:**
- **Required Skills:**
- Expertise in configuring and implementing AEP and CJA for large-scale digital properties.
- Strong understanding of digital analytics, data management, and privacy policies.
- Proven ability to manage stakeholder communications and collaborate with cross-functional teams.
- Ability to provide technical leadership on multiple projects in a fast-paced environment.
- **Required Experience & Education:**
- Overall 11-13 years of experience
- Bachelor's degree in Computer Science, Analytics, or equivalent experience.
- Minimum 5 years of hands-on experience with Adobe tracking tools including Adobe Experience Platform and Customer Journey Analytics.
- Minimum 5 years of hands-on experience with Adobe Launch/Data Collection and Google Tag Manager.
- **Desired Experience:**
- Experience with data streams, event forwarding, and monitoring within AEP.
- Familiarity with third-party tools such as OneTrust, Discover/Tealeaf, and Verint.
- Knowledge of agile pro
