Data Scientist - Marketing Analytics

As a Data Scientist in Marketing Analytics, your primary responsibility will be to extract actionable insights from marketing data using statistical modeling and machine learning techniques. You will play a crucial role in optimizing marketing campaigns, improving customer segmentation, and driving revenue growth. Your work will directly influence the marketing strategy of the company.

- Develop and implement machine learning models for customer segmentation and targeting using Python and scikit-learn. - Analyze marketing campaign performance data to identify areas for improvement. - Build and maintain dashboards and reports to track key marketing metrics using Tableau or Power BI. - Conduct statistical analysis to measure the effectiveness of marketing initiatives. - Collaborate with marketing teams to develop and implement data-driven marketing strategies. - Develop predictive models for customer churn and lifetime value. - Perform A/B testing to optimize marketing campaigns and improve conversion rates. - Present findings and recommendations to marketing stakeholders. - Stay up-to-date with the latest trends and technologies in marketing analytics. - Work with large datasets to create marketing insights and segmentations.

- Bachelor's degree in Statistics, Mathematics, Computer Science, or a related field. A Master's degree is preferred. - Proficiency in Python and statistical modeling techniques. - Experience with data visualization tools such as Tableau or Power BI. - Strong understanding of marketing principles and strategies. - Experience with SQL and database management. - Experience with A/B testing methodologies. - Excellent communication and presentation skills. - Ability to work independently and as part of a team. - Strong analytical and problem-solving skills. - Experience with CRM systems like Salesforce is a plus. Additional Company Details: The company offers a competitive salary and benefits package, including health insurance, dental insurance, and vision insurance. You will also receive generous paid time off, opportunities for professional development and training, an employee assistance program, company-sponsored events and activities, performance-based bonuses and incentives, flexible work arrangements, stock options, and relocation assistance. (Note: The JD does not contain any additional details about the company.)