01Key Responsibilities
Talent Identification & Sourcing: Identify and evaluate suitable celebrities, influencers, and KOLs aligned with brand objectives, target audiences, and campaign goals across various platforms (Instagram, YouTube etc.).
Negotiation & Contracting: Lead end-to-end negotiation of deliverables, pricing, usage rights, exclusivity, and timelines with talent, agents, and managers. Draft and review contracts in coordination with legal teams.
Price Benchmarking & Market Intelligence: Continuously benchmark talent pricing across the industry using a mix of market intelligence, historical campaign data, competitor analysis, and agency insights. Leverage this information to make informed, cost-effective decisions and optimize ROI for all paid partnerships.
Relationship Management: Build and nurture long-term relationships with talent representatives, influencers, and KOLs to ensure repeat engagements and favorable deal terms.
Campaign Planning & Execution: Collaborate with marketing and creative teams to integrate KOLs/celebrities into brand campaigns, product launches, events, and digital activations.
Performance Monitoring: Track, analyze, and report on the performance of influencer/celebrity partnerships. Optimize future procurement decisions based on data-driven insights. Monitor campaign effectiveness through KPIs such as reach, engagement, conversions, and brand lift. Provide post-campaign analysis and optimize future collaborations based on re .
