Digital marketing and ads expert

Digital Marketing Executive Meta & Google Ads We are looking for a Digital Marketing Executive who can manage and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads. The ideal candidate should have a strong understanding of performance marketing, audience targeting, campaign optimization, and lead generation. Freshers with good practical knowledge and relevant certifications/projects are also welcome to apply. Responsibilities Plan, create, manage, and optimize Meta Ads and Google Ads campaignsSet up campaigns, audiences, budgets, pixels, conversion tracking, and retargetingMonitor campaign performance and optimize for better CPC, CPM, CTR, CPL and ROASConduct audience and competitor researchCreate and test different ad creatives, copies, audiences, and campaign strategiesAnalyze campaign data and prepare regular performance reportsIdentify opportunities to improve lead generation, conversions, and overall campaign performanceStay updated with the latest trends, features, and changes in Meta and Google advertising platformsCoordinate with the content/design team to develop effective ad creativesRequirements Good understanding of Meta Ads Manager and Google AdsKnowledge of Facebook/Instagram advertising and Google Search/Display/YouTube AdsUnderstanding of basic analytics and performance marketing metricsAbility to analyze data and make optimization decisionsGood communication and problem-solving skillsPractical knowledge of tools such as Google Analytics, Google Tag Manager, Meta Pixel, Canva/Photoshop is a plusExperience with AI tools for marketing, research, content creation, or ad optimization is an advantageFreshers Welcome Freshers can apply if they have good practical knowledge of Meta Ads and Google Ads, relevant certifications, personal projects, internships, or previous campaign experience. Important A laptop/system will not be provided. Candidates are required to have their own laptop or computer for work. If you are someone who understands performance marketing and enjoys experimenting, analyzing data, and improving campaign results, wed love to hear from you. Job Type: Full-time Experience: Fresher to 2+ years annual incentive performance based Compensation: 10,075.54 - 20,000.00 per month Work Location: In person .