01Overview
Digital Marketing & Graphic Design Specialist
Location: In-Person
Experience: 13 Years (Experience in Healthcare, Medical Value Travel, or Hospital Marketing Preferred)
About the RoleWe are seeking a versatile, performance-driven Digital Marketing & Graphic Design Specialist with prior experience in the Medical Tourism and Healthcare industry will be given preference . In this role, you will lead our visual branding and digital campaign execution to attract, engage, and convert international patients seeking high-quality, affordable healthcare.
You will bridge the gap between creative storytelling and patient lead generationbuilding high-trust brand assets while running targeted acquisition campaigns across global markets.
Key Responsibilities1. Visual Identity & Healthcare Design
- Design high-trust marketing collateral, including international patient brochures, treatment guides, cost-comparison decks, and doctor/hospital profiles.
- Create eye-catching social media creatives (Instagram, LinkedIn, Facebook ads) tailored to international patient audiences (e.g., CIS, Middle East, Africa, Western nations).
- Edit basic videos and reels, such as patient testimonials, facility walk-throughs, and doctor insights.
- Maintain strict visual consistency across all brand assets and hospital/clinic partnerships.
2. Performance Marketing & Patient Acquisition
- Set up, monitor, and optimize paid ad campaigns on Meta Ads & Google Ads targeting high-intent international search queries and demographics.
- Drive qualified international patient leads for key specialties (e.g., Orthopedics, Cardiology, Oncology, IVF, Cosmetic Surgery).
3. Content, Social Media & SEO
- Manage day-to-day social media accounts, including posting, writing empathetic and qualified captions, and community engagement.
- Perform basic on-page SEO and optimize blog content around high-intent medical travel queries (e.g., \"Cost of joint replacement in India\").
- Ensure all marketing copy and visual content adhere to healthcare advertising policies and patient privacy standards.
4. Analytics & Reporting
- Track campaign performance using Google Analytics, Meta Insights, and CRM tools.
- Monitor Cost-Per-Lead (CPL) and lead quality, continually refining targeting and creative messaging.
Required Qualifications & Skills
- Industry Experience: 13 years of hands-on experience in graphic design and digital marketing, specifically within healthcare, hospital marketing, or medical value travel.
- Design Tools: Proficiency in Photoshop, Illustrator, Canva, or Premiere Pro/CapCut (for basic video editing).
- Ad Platforms: Hands-on experience managing Meta Ads Manager and Google Ads for lead generation.
- Communication: Exceptional written English skills .
