Digital Marketing Executive SEO (Chandigarh)

Job Title: Digital Marketing Executive SEO Location: Mohali (On-site) Experience: 23 Years About the Role DigiMantra is looking for a results-driven Digital Marketing Executive SEO with 23 years of hands-on experience in search engine optimization and digital marketing. The ideal candidate should have a strong understanding of SEO strategies, content optimization, technical SEO, and website performance, along with basic knowledge of PPC and design tools. Key Responsibilities - Plan, execute, and optimize on-page, off-page, and technical SEO strategies to improve organic search performance. - Conduct keyword research, competitor analysis, and search intent mapping to identify growth opportunities. - Optimize website content for search engines and AI-powered search/answer engines, ensuring strong topical authority and content relevance. - Monitor website performance using Google Search Console, Google Analytics 4, Ahrefs, SEMrush, and other SEO tools. - Collaborate with content writers to create SEO-friendly content and improve existing web pages and blogs. - Work closely with developers to implement technical SEO recommendations, resolve website issues, and improve Core Web Vitals and overall site performance. - Track, analyse, and report SEO metrics, including keyword rankings, organic traffic, conversions, and user engagement, providing actionable insights for continuous improvement. - Manage and optimize content on WordPress, including publishing and updating pages, managing meta titles and descriptions, internal linking, image optimization, and implementing on-page SEO using plugins such as Yoast SEO or Rank Math. - Assist in planning and monitoring Google Ads (PPC) campaigns, including keyword research, campaign structure, and performance tracking. - Create basic marketing creatives such as blog banners, social media posts, and promotional assets using Canva or similar design tools. - Stay up to date with the latest SEO trends, Google algorithm updates, AI search developments, and digital marketing best practices. Required Skills & Qualifications - Bachelor's degree in marketing, Business, Computer Applications, or a related field. - 23 years of hands-on experience in SEO and digital marketing. - Strong knowledge of on-page, off-page, technical SEO, and content optimization. - Solid understanding of keyword research, search intent, topical authority, and optimization for AI-powered search experiences. - Experience with SEO tools such as Google Search Console, Google Analytics 4, Ahrefs, SEMrush, or equivalent platforms. - Hands-on experience with WordPress and SEO plugins like Yoast SEO or Rank Math. - Basic understanding of Google Ads (PPC) and campaign performance analysis. - Familiarity with Canva or similar design tools. - Strong analytical, problem-solving, and communication skills. - Ability to manage multiple tasks, collaborate across teams, and deliver results in a fast-paced workplace. Benefits: - Cell phone reimbursement - Health insurance - Internet reimbursement - Leave encashment - Paid sick time - Paid time off - Provident Fund Work Location: In person .