01Overview
SEO & Organic Growth * Develop and execute BlueAnt's SEO strategy. * Conduct keyword and search-intent research around investments, SIPs, mutual funds, tax planning, etc. * Optimise website pages, blogs, and landing pages. * Improve Google search rankings and organic traffic. * Manage Google Business Profile and local SEO. * Explore AEO/GEO and AI-search optimisation. ### Social Media & Content * Manage BlueAnt's presence across *Instagram, Facebook, LinkedIn, and YouTube*. * Create and manage content calendars. * Develop financial education content, Reels, Shorts, blogs, and social posts. * Build audience, engagement, and brand awareness. * Develop YouTube SEO and content strategies. ### Website & Lead Generation * Improve website content, SEO, UX, and conversion rates. * Create landing pages for campaigns. * Develop digital lead-generation strategies. * Work with the sales team to improve lead quality and conversion. ### Paid Marketing * Plan and optimise *Google Ads and Meta Ads* campaigns. * Monitor CPL, conversions, lead quality, and ROI. * Test audiences, creatives, landing pages, and campaigns. ### Analytics & Growth * Track performance using *GA4, Google Search Console, GTM, Looker Studio, and other relevant tools*. * Prepare monthly performance reports. * Identify new digital growth opportunities and continuously optimise campaigns. ## Key KPIs * Organic traffic & keyword rankings * Website enquiries and qualified leads * Social-media reach & engagement * YouTube growth * Google Business visibility * Cost per lead & campaign ROI * Overall digital brand visibility ## Requirements * *35 years* of hands-on digital marketing experience. * Strong SEO and content marketing knowledge. * Experience with Google Ads and Meta Ads. * Experience with social media and YouTube. * Knowledge of website optimisation and CRO. * Experience with GA4 and Search Console. * Knowledge of *AEO/GEO and AI-powered marketing* is an advantage. * Strong analytical, creative, and communication skills. * Ability to independently plan, execute, and measure digital campaigns. Ideal Candidate We are looking for someone who can think beyond *posting content* and take ownership of the bigger question: > *How do we make BlueAnt more visible, credible, and successful online * The person should be capable of *building, growing, optimising, and measuring BlueAnt's complete digital presence.* .
