Digital Marketing Specialist (Social Media & SEO)

Job Title: Digital Marketing Specialist (Social Media, SEO & AI Automation)Job Description We are looking for a highly skilled, self-driven Digital Marketing Specialist with 4+ years of experience who can independently own and execute digital marketing initiatives from strategy to implementation. This role requires someone who is equally comfortable managing social media, SEO, paid advertising, analytics, AI-driven workflows, and marketing automation without constant supervision. Key Responsibilities Develop, execute, and optimize digital marketing strategies across Social Media, SEO, Google Ads, and Meta Ads to drive qualified leads and business growth.Plan, create, schedule, and optimize engaging content across Instagram, Facebook, LinkedIn, and other digital platforms.Independently implement on-page SEO improvements on WordPress and Shopify websites (using Rank Math, Yoast, Shopify SEO apps, etc.) without requiring developer support for routine SEO updates.Perform comprehensive SEO audits, including technical SEO, on-page optimization, keyword research, content optimization, internal linking, and site health improvements.Develop and execute ethical backlink acquisition strategies to improve domain authority and search rankings.Conduct competitor analysis, keyword gap analysis, content gap analysis, and identify opportunities to improve search visibility and conversions.Manage and optimize Meta Ads and Google Ads campaigns, continuously improving campaign performance and ROI.Configure and maintain Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, Meta Pixel, and conversion tracking.Build automated marketing dashboards in Looker Studio by integrating data from Meta Ads, Google Ads, GA4, Search Console, and other marketing platforms.Leverage AI tools such as Claude, ChatGPT, Gemini, Perplexity, and other AI platforms to accelerate campaign analysis, reporting, content creation, competitor research, and decision-making.Configure AI-assisted workflows and integrations to improve productivity and marketing efficiency.Monitor campaign performance, generate actionable insights, and proactively recommend improvements based on data.Collaborate with designers, content creators, and developers whenever advanced technical implementation is required.Stay updated with the latest Google algorithm changes, AI technologies, digital marketing trends, and platform updates.Required Skills & Experience 4+ years of hands-on experience in Digital Marketing.Strong expertise in Social Media Marketing and SEO.Hands-on experience with Google Ads, Meta Ads Manager, GA4, Google Search Console, Google Tag Manager, Looker Studio, SEMrush, Ahrefs, and Screaming Frog.Experience managing WordPress and Shopify websites for SEO and content updates.Strong understanding of backlink building, technical SEO, competitor analysis, keyword research, and SEO reporting.Familiarity with AI tools including Claude, ChatGPT, Gemini, and other productivity platforms.Strong analytical, problem-solving, and communication skills.Ability to work independently, prioritize tasks, and take complete ownership of digital marketing initiatives.What We're Looking For We are not looking for someone who simply posts content or runs ads. We are looking for a marketing professional who can independently build, execute, optimize, and scale AI-driven digital marketing systems. The ideal candidate should think strategically, act proactively, make data-driven decisions, and continuously improve marketing performance with minimal supervision. They should be comfortable using AI, analytics, automation, and modern marketing tools to deliver measurable business growth. Compensation: 25,000.00 - 40,000.00 per month Benefits: Flexible scheduleWork Location: In person .