Digital Marketing(Test) (Coimbatore)

Digital Marketing Experience Required 10+ Years of Experience in Digital Marketing Job Summary We are looking for a highly experienced and result-oriented Digital Marketing Manager with 10+ years of experience to lead and execute digital marketing strategies that drive brand awareness, lead generation, customer engagement, and business growth. The ideal candidate should have strong expertise in SEO, SEM, social media marketing, performance marketing, content strategy, analytics, and campaign management. The candidate must be capable of managing multi-channel digital campaigns and leading a marketing team effectively. Key Responsibilities - Develop and implement comprehensive digital marketing strategies aligned with business goals. - Manage and optimize campaigns across SEO, SEM, Google Ads, social media, email marketing, and display advertising. - Drive lead generation and customer acquisition initiatives through digital channels. - Monitor website traffic, campaign performance, and ROI using analytics tools. - Lead social media strategy and brand engagement activities across platforms. - Collaborate with content, design, and sales teams to create impactful marketing campaigns. - Plan and execute performance marketing campaigns to improve conversion rates. - Manage marketing budgets and ensure effective utilization of resources. - Analyze market trends, competitor activities, and customer behavior to improve marketing effectiveness. - Oversee website optimization, content strategy, and user experience improvements. - Generate regular reports and insights for management review. - Lead and mentor the digital marketing team. Requirements Requirements Educational Qualification - Bachelors or Masters Degree in Marketing, Business Administration, Communications, or related field. - MBA in Marketing preferred. Experience - Minimum 10+ years of experience in Digital Marketing. - Proven experience in managing end-to-end digital marketing campaigns. - Experience in team management and stakeholder coordination. Skills Required - Strong expertise in SEO, SEM, Google Ads, and social media marketing. - Hands-on experience with tools such as Google Analytics, Search Console, Meta Ads Manager, and marketing automation tools. - Strong understanding of content marketing and performance marketing strategies. - Excellent analytical and data-driven decision-making skills. - Strong communication and leadership abilities. - Knowledge of branding, lead generation, and customer engagement strategies. - Ability to manage multiple campaigns and projects simultaneously. - Creative thinking with solid problem-solving skills. Preferred Qualifications - Experience in IT / Corporate / Agency environment preferred. - Certifications in Google Ads, SEO, Meta Marketing, or Digital Marketing are an added advantage. - Experience in B2B and B2C marketing campaigns preferred. .