01Overview
Senior Process Manager Role and responsibilities:
Define audience strategy, an analytics framework, and a roadmap to reach identified KPIs within the Technology stack (including, DMP, Analytics, DSP, Target etc.).Familiarity with offline data environments (i.e. CRM systems, email platforms, data lakes).Become the key resource for DMP segmentation.Analyze integrated audience data and information to identify insights that support business decision and initiatives.Contribute to the creation of a cross-device segmentation strategy to establish a large pool of UID profiles for universal frequency capping.Capable of mapping out complex solutions in easy-to-understand formats for business leaders and non-technical marketers to grasp.Ensure data and naming convention integrity across all media and marketing initiatives.Technical and Functional Skills:
Bachelor's degree with 8+ years of overall work experience and 2 to 5 years of experience in a CDP/DMP tools.Familiar with other CDP solution and DMP competitors. Especially the strengths and weaknesses of each competitive solution.Understanding of the Adobe Experience Cloud including Analytics, Target, Ad Cloud and their relationship with customer data.Domain knowledge of various industries such as Banking, Retail, ecommerce etc.Understanding or knowledge on Data regulations & consent based marketing like GDPR, CCPA.Data Modelling and Statistic Analytics skills.Collect, organize and analyse large data sets and use BI methodologies to transform them into meaningful dashboards for the client.Hands on Adobe Audience Manager, Real Time CDP tool experience.Good understanding of Web Analytics and ability to leverage clickstream data into DMP and set up segments around that.Knowledge of HTML, CSS, JavaScript and JQuery, JSON setup.Knowledge of query language preferably SQL.Ability to effectively manage multiple work assignments while being able to shift priorities. .
