01Overview
Director, Advisor Recruitment
Experience: Not Available to Not Available years
Location: Montreal, Quebec, Canada
Skills: Sales Coaching, Data Analysis, Financial Services Distribution, Bilingualism (French, English)
Job Description
You are as unique as your background, experience and point of view. Here, youll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have recent and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Reporting to the AVP, Recruiting & Strategic Growth, the Director, Advisor Recruitment is accountable for the national execution and performance of Sun Life Financial Distributions (SLFD) advisor recruitment efforts, with a direct focus on delivering advisor appointment targets and strengthening conversion outcomes across the recruitment funnel. This role leads and develops the Advisor Recruitment Consultants and provides operational oversight of recruitment execution in partnership with Strategy and Select teams. The Director is responsible for ensuring recruitment consultants consistently deliver against targets, leverage data and insights to guide their actions, and build strong, sustainable advisor pipelines across established and emerging markets. The Director, Advisor Recruitment operates as a results-driven people leader, applying sales discipline, operational rigor, and market insight to improve recruitment effectiveness, diversify pipelines, and enhance advisor and candidate experiences.
What will you do
Recruitment Execution & Performance Leadership
With direction from the AVP, execute national recruitment plans aligned to SLFD growth priorities and advisor appointment targets
Lead, coach, and develop Advisor Recruitment Consultants to consistently achieve individual and regional targets
Establish clear performance expectations and hold recruitment consultants accountable for outcomes across the recruitment funnel
Drive disciplined execution, ensuring consistent recruitment practices while adapting approaches to regional market realities
Support annual business planning, target setting and forecasting informed by regional growth priorities, pipeline trends and competitive intelligence
Sales Coaching & Funnel Optimization
Coach recruitment consultants using a sales-oriented approach to strengthen sourcing quality, candidate assessment, and conversion at each stage of the recruitment funnel
Use data, dashboards, and insights provided by Strategy and Select teams to guide actions, prioritize opportunities, and address performance gaps
Identify patterns and root causes impacting conversion and quality, and translate insights into practical coaching and execution changes
Market Expansion & Pipeline Development
Lead efforts to build new, sustainable, and diverse advisor pipelines, including entry into emerging or underpenetrated markets
Stay closely connected to field realities, candidate motivations, and advisor needs to inform pipeline development approaches
Partner with internal teams to test innovative recruitment tactics and sourcing strategies ahead of competitive pressures
Champion initiatives that strengthen the diversity, quality, and long-term viability of advisor pipelines
Field Partnership & Intelligence
Work closely with Regional Vice-Presidents, and field leaders to align recruitment execution with regional growth needs
Serve as the subject matter expert on advisor recruitment strategies supporting field leader development through coaching, training and best practice
Serve as a key conduit of field intelligence, bringing insights from recruitment consultants and the field back to Strategy and Select teams to evolve programs, data, and analytics
Promote consistent execution of recruitment activities across regions while supporting market-specific adaptations
People Leadership & Operations
Provide strong, hands-on leadership to Advisor Recruitment Consultants and fostering a performance-driven and engaged team culture
Conduct regular performance reviews, coaching conversations, and development planning
Ensure recruitment operations are well-managed, responsive, and aligned with enterprise priorities
Create a high-performance, inclusive setting where recruitment professionals feel supported, challenged, and empowered to do their best work and grow their careers.
Field Leader Relationship Management
Partner with the SLFD Field Leadership Teams to support delivery against annual regional advisor appointment targets.
Monitor results against targets and proactively address execution risks.
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