01Overview
Overview The Director Consumer & Commercial Strategy & Transformation, India, leads the next phase of PepsiCo Indias growth by embedding consumer-led strategy, stronger brand fundamentals, and scalable innovation platforms, while accelerating digital, commercial, and go-to-market transformation across categories.
This role reports to the Vice President, Chief Strategy, Transformation and Deployment, while working closely with CMO, Sales Head, R&D and CFO.
Responsibilities 1. Anchor Consumer-Led Growth Agenda
Define priority demand spaces, cohorts, and consumption occasions for India OUTranslate consumer insights into clear portfolio choices and growth strategiesPartner with Foods & Beverages teams to shape where-to-play and how-to-win decisions2. Build Scalable Innovation Platforms
Shift from fragmented launches to fewer, bigger innovation platforms (e.g., health, convenience, premium, local)Develop structured pipelines across core, adjacent, and disruptive innovationDrive faster concept-to-market cycles with strong commercial viability3. Lead Consumer & Digital Transformation
Define and drive digital consumer strategy aligned to enterprise growth prioritiesLeverage data, platforms, and new engagement models to enhance customer experience and business performance4. Drive Marketing & Commercial Excellence
Co-lead transformation programs across marketing, digital commerce, and GTMImprove media efficiency, marketing ROI, and integrated executionEmbed data-driven decision-making and agile ways of working across teams5. Enable Organization & Capability Transformation
Champion adoption of new tools, platforms, and agile practicesBuild capabilities in:Consumer-centric thinkingInsight-to-action translationInnovation and experimentationFoster a test-learn-scale culture across functions6. Ecosystem & Cross-Functional Leadership
Act as a thought partner to category, brand, and transformation leadersCollaborate seamlessly with R&D, Supply, Sales, Finance, and Digital teamsManage external partners, consultants, and technology platforms to accelerate innovation and impact Qualifications 1215 years of experience Strong background in strategy consulting or strategy & transformation roles within FMCGExperience in FMCG or broader consumer industries Strong grounding in Brand Marketing:Leading large-scale brand strategiesDriving integrated campaignsDelivering brand equity and commercial outcomesDeep expertise in consumer insights - strategy - executionDemonstrated ability to build and scale innovation platforms (beyond launches)Preferred
Experience across Foods & Beverages or multi-category portfoliosExposure to digital, data-led marketing, and consumer platformsProven track record in cross-functional leadership in matrix organizationsLeadership Capabilities
Strong strategic and analytical thinking with business acumenAbility to influence senior stakeholders across functionsExcellence in communication, collaboration, and change managementProven ability to lead enterprise-wide transformation programs .
