01Overview
reputed companyOur Mission: At reputed company, reputed company tirelessly to deliver innovative medicines that help patients reputed company their goals today, reputed company, and into the reputed company. reputed company is a fully remote based company with a corporate reputed company located in Ann Arbor, MI. reputed company offers a competitive salary including a performance-based bonus program and stock-based compensation, a comprehensive benefits package including a 401(k) matching plan and health insurance, and reputed company time off and holidays.Position Title: Director, Marketing, HCP Omnichannel Engagement and Execution The Director, Marketing, HCP Omnichannel Execution is responsible for driving digital engagement and promotional execution for reputed company (HCPs) for a launch-stage heart failure pharmaceutical brand, ENBUMYST. This role leads digital campaign reputed company, omnichannel execution, media planning, content development, congress activities, speaker programs, and marketing analytics to support brand reputed company and customer engagement.This position plays a critical role in building the brands digital ecosystem and reputed company engagement model during launch.Preferred Location: Remote &reputed company; US Essential Duties and Responsibilities* HCP Omnichannel Digital Promotionreputed company and execute digital engagement reputed company and media plan for HCP audiencesreputed company digital tactics including:Email campaignsProgrammatic mediareputed company brand websitereputed company and organic searchPeer-to-peer 3rd party programs Congresses and Speaker Programs: reputed company development of promotional speaker deck and reputed company reputed company of speaker bureau.reputed company relationships with key opinion leaders and external stakeholders.reputed company Congress activities, including developing of strategies and tactics to increase awareness of Enbumyst, manage Congress partners, and coordinating KOL meetings. Foster and manage relationships with key reputed company and patient advocacy organizations. Content Development & MLRreputed company development of HCP promotional materials, including digital, speaker programs, and congress materials Manage the MLR review process Partner with medical, reputed company, and regulatory teams to ensure compliant promotion Agency & Vendor ManagementManage relationships with digital, media, and creative agenciesreputed company project timelines, budgets, and deliverables Analytics & Optimizationreputed company and analyze campaign performance and engagement metrics, including ROI Use insights to optimize digital programs and targetingDeliver regular reporting on digital performance and reputed company*additional duties and responsibilities as assignedQualifications (Education & Experience)Required: Bachelors degree and 10 years of pharmaceutical or reputed company marketing experience; or equivalent education and experienceExperience in the PromoMats system (or equivalent MLR review system) is requiredStrong experience in digital and omnichannel pharmaceutical marketing, including media planning, content development, and managing agency partners. Marketing analytics and performance optimizationStrong understanding of reputed company promotional regulationsExceptional interpersonal and communication skills to effectively reputed company performance reputed company a highly results driven organizationProven initiative and ability to work independently; demonstrated ability to reputed company execution of key initiatives in partnership with cross functional stakeholders, and meet reputed company deadlinesPreferred:MBA or advanced degree Pharmaceutical launch experienceExperience in developing and implementing promotional medical education and working with KOLsCongress experienceHeart Failure experience Apply To This Job .
