01Responsibilities
Creative Vision & StrategyDefine and lead the enterprise creative vision for Optum Rx, ensuring alignment with organizational priorities, audience needs, and growth objectivesEstablish and evolve a distinctive creative identity that strengthens the Optum brand while differentiating Optum Rx in the marketplaceTranslate business strategies into compelling creative experiences and storytelling frameworks across channels and audiencesDrive creative excellence across the full customer journey, from awareness and consideration through engagement, conversion, retention, and advocacyEnsure all creative output is insight-driven, audience-focused, and tied to measurable business impactAI-Powered Creative TransformationLead industry-leading adoption of Generative AI and emerging creative technologies across the organizationDevelop AI-enabled creative workflows that improve efficiency, scalability, personalization, and creative impactIdentify and implement innovative tools, platforms, and processes that transform content creation, design production, multimedia development, and campaign executionEstablish governance, best practices, quality standards, and responsible AI usage across the creative organizationFoster a culture of experimentation, continuous learning, and technology-driven innovationCreative Production LeadershipLead end-to-end production across the full spectrum of creative services, including:Brand campaignsDigital experiencesThought leadership assetsContent marketingExecutive communicationsVideo and multimediaMotion graphicsSocial mediaEvent experiencesSales enablement materialsCustomer communicationsPresentation designEmerging digital formatsEnsure consistency, accessibility, quality, and brand integrity across all creative deliverablesBuild scalable creative systems, templates, design standards, and production processes that improve efficiency and consistencyStorytelling & Audience EngagementChampion powerful storytelling that translates complex healthcare, pharmacy, and business topics into engaging, human-centered experiencesGuide creative development for multiple audiences including employers, health plans, providers, consumers, consultants, brokers, and internal stakeholdersPartner closely with Content Strategy leaders to ensure creative and messaging strategies work seamlessly togetherElevate thought leadership content through innovative visual storytelling, multimedia experiences, interactive content, podcasts, video, and emerging formatsEnsure storytelling is tailored to audience needs, business goals, and channel-specific best practicesLeadership & Team DevelopmentLead, coach, inspire, and develop a team of 15+ creative professionals across design, multimedia, video, production, creative operations, and strategic creative disciplinesBuild a high-performing culture focused on creativity, collaboration, innovation, accountability, and continuous improvementEstablish clear priorities, performance expectations, career development plans, and succession strategiesCreate opportunities for team members to expand capabilities in AI, emerging technologies, creative leadership, and strategic thinkingServe as a mentor and ambassador for creative excellence across the .
