01Responsibilities
Serve as the Societys social media subject matter expert
Develop, implement, and optimize a comprehensive and integrated social media strategy that is aligned with organizational objectives and defines key performance indicators (KPIs)
Create and lead execution of campaign strategies and plans designed to grow the Societys followers across key platforms, increase engagement, fundraising, and/or other KPIs and measures related to Society social media channel goals
Oversee the creation and execution of social media content calendars to ensure the inclusive coverage of all relevant aspects of our work
Lead the research, strategy and execution of expansion into new social media platforms
Lead a team of social media professionals and oversee management of social media accounts, including content creation and community engagement
Ensure content across all social media channels has consistency of brand, voice, and messaging and follows the Societys brand, language, and style guide
Ensure storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized
Partner with interdepartmental, cross-functional, and external agency stakeholders to align social media program with acquisition and conversion strategies as well as operational plans and multi-channel marketing plans
Define measures of success and use data and analytics tools to lead monitoring, track performance, and oversee reporting of campaigns and KPIs, including audience growth, engagement, event registrations, revenue, and other KPIs, like conversion rates and return on ad spend (ROAS) for boosted social media posts
Use data-driven insights and available audience-intelligence to optimize strategies, plans, tactics, and outcomes on an ongoing basis and in real-time to make mid-campaign adjustments to maximize impact
Provide regular report-outs to marcomms leadership on social media performance and present to other Society leaders as needed to help inform decision-making with a specific focus on monitoring sentiment and brand conversations across social media platforms
Stay informed about the latest social media trends, algorithm updates, and platform developments and evolve the Societys efforts as appropriate
Manage strategy, execution, reporting, budget, and invoicing for boosted social media posts
Manage and mentor the social media team by providing guidance, feedback, and support as well as lead professional development and performance .
