01Overview
We are seeking a highly skilled and experienced Email Marketing / Gmail Marketing Expert to plan, execute, and optimize email marketing campaigns that drive lead generation, customer engagement, and business growth. The ideal candidate should possess strong expertise in email campaign management, audience segmentation, automation, analytics, and email deliverability while adhering to industry best practices and compliance standards.
Key Responsibilities
Plan, develop, and execute email marketing campaigns.
Create engaging email content and responsive templates.
Segment customer databases and personalize campaigns.
Manage email marketing platforms and automation workflows.
Monitor KPIs including delivery, open, CTR, conversion, and ROI.
Conduct A/B testing and optimize performance.
Maintain email list hygiene and sender reputation.
Collaborate with marketing, sales, and creative teams.
Generate campaign reports and insights.
Ensure compliance with email marketing regulations.
Required Skills
Email marketing strategies
Automation tools
Audience segmentation
Gmail marketing and deliverability
Campaign analytics
Communication skills
Analytical and organizational abilities
Experience
Minimum 5 years of professional experience. International Outsourcing Services industry experience preferred.
Educational Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Preferred Qualifications
Knowledge of CAN-SPAM, GDPR, CRM platforms, HTML email templates, and marketing automation.
Key Performance Indicators
Email Deliverability Rate, Open Rate, CTR, Conversion Rate, Lead Generation, ROI, Email List Growth.
Compensation: 9,945.54 - 33,741.44 per month
Benefits:
Commuter assistanceFlexible scheduleLeave encashmentPaid sick timePaid time offProvident FundWork Location: In person .
